Social Media
ISAAC GONZALES
Social Media & Partnerships Manager
Los Angeles,CA
Summary
Dynamic Partnerships and Social Media Manager with a proven track record at The Plug Drink, adept in securing strategic partnerships and boosting brand visibility through influencer marketing and social media engagement. Excelled in team leadership and brand management, significantly enhancing online presence and fostering long-term partner relationships.
Overview
3
3
years of professional experience
Work History
Partnerships Manager
The Plug Drink
06.2024 - Current
- Worked directly with CEO and COO to secure brand partnerships such as Passes (paywall content platform) GoldHouse (non-profit Asian-American organization) and Plate By Plate (Largest Annual Tasting Benefit).
- Helped coordinate social media influencer events that hosted over 800 content creators, including @sommerray (23.7M Instagram followers) @charlyjordan (4.1M) and @swagrman (3.1M followers).
- Collaborated closely with internal stakeholders across departments on partnership initiatives to ensure events had the best ROI for both parties.
- Cultivated relationships with existing partners to ensure long-term success and recurrent partnership collaborations.
Social Media Manager
The Plug Drink
07.2022 - Current
- Manage all social media platforms where each account saw 2X in number of followers since taking charge.
- Developed and maintained a social media content calendar, planning posts in advance to ensure consistent engagement.
- Oversaw daily operations of Content Creation team where I led the creative direction of content where each post saw a 5X increase in engagement.
- Collaborated with micro influencers to ensure our affiliate marketing program exceeded company goals which resulted in a $10K increase in revenue year-over-year.
- Worked closely with Copywriting team to ensure captions and publications were on par with companies voice and tone.
- Developed a business presentation for The Plug Drink which was showcased at BevNet's annual summer conference where 500+ leaders of the CPG space attended.
Education
BA - Communication Studies, Concentration in Public Relations
San Jose State University
San Jose, CASkills
Social Media Managementundefined
Interests
Sports
Card Collecting
Traveling
Hiking
Timeline
Partnerships Manager
The Plug Drink
06.2024 - Current
Social Media Manager
The Plug Drink
07.2022 - Current
BA - Communication Studies, Concentration in Public Relations
San Jose State University
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