Isabel Mammano
Winchester,VA
Summary
Dynamic marketing professional with a proven track record at Aramark, excelling in event planning and social media strategy. Successfully opened four retail locations and increased engagement by 80%. Adept at team leadership and client relations, fostering strong connections between students and dining services through innovative initiatives.
Overview
4
4
years of professional experience
Work History
Field Marketing Coordinator
Aramark
Winchester, USA
05.2024 - Current
- Created the Shenandoah Dining Committee, allowing students to voice their concerns, provide feedback, and offer opportunities for Dining.
- Designed and implemented 15 events per month across 4 locations. Engaging approximately 400 + students per month.
- Increased social media following and presence by 80% across Facebook and Instagram through strategic content planning and analytics tracking.
- Led the full rebranding strategy for Shenandoah Dining’s social media platforms, aligning content with brand standards and student interests.
- Integrated an online ordering platform into the Shenandoah Dining network, improving accessibility and student engagement.
- Opened four new retail locations at Shenandoah University.
- Strengthened the bond between the student body and Dining Services doing collaborative events with on campus organizations.
- Supervised and mentored a marketing intern, delegating projects and providing performance feedback.
- Organized Client Business Reviews (CBRs) and Meal Plan Optimization strategies for executive client discussions.
- Played a key role in planning the Allen Dining Hall renovation (Summer 2026), collaborating on marketing and launch strategy.
- Chosen as new account opener for Aramark Collegiate Hospitality account at Shenandoah University.
- Created 'The Hornet Table,' an elevated dining experience designed to enhance campus engagement and brand perception.
Marketing Intern
Aramark
Shepherdstown, USA
06.2023 - 05.2024
- Executed 4-8 events per month with 100+ students in attendance.
- Orchestrated large events with leadership team, including Fall Carnival for grand reopening of main dining hall.
- Engaged with students daily to clarify dining facilities and meal plans.
- Promoted student well-being by organizing 15-minute self-help breaks.
Student Ambassadors
Shepherd University
Shepherdstown, USA
01.2022 - 08.2023
- Conducted tours and presentations for prospective students, faculty, and staff, highlighting campus facilities and enriching student experience.
- Led call campaigns to welcome accepted first-year students, facilitating their transition and providing essential information.
- Served as a liaison between the University and attendees during University Open Houses and Accepted Student one-day events.
Education
Bachelor of Science - Business Administration, Entrepreneurship, Marketing
Shepherd University
Shepherdstown, WV05.2024
Skills
- Event planning & Execution
- Vendor Coordination & logistics management
- Budget Oversight & Program Evaluation
- Team Leadership & Staff Supervision
- Content creation
- Graphic Design
- Social Media Strategy & Analytics
- Marketing Campaign Development
- Client & Public Relations
Awards
- Rookie of the Year – East Region Marketing, Fall 2024-Spring 2025
- Shepherd University Dean’s List
Timeline
Field Marketing Coordinator
Aramark
05.2024 - Current
Marketing Intern
Aramark
06.2023 - 05.2024
Student Ambassadors
Shepherd University
01.2022 - 08.2023
Bachelor of Science - Business Administration, Entrepreneurship, Marketing
Shepherd University