Isabella Battaglia
New York,NY
Overview
2
2
years of professional experience
Work History
Marketing Consultant
Wells Fargo
08.2024 - Current
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Managed multiple creative assets; oversaw creation, organization, and distribution of visual content; utlizied aprimo for Legal and Compliance review; and collaborated cross-functionally to meet marketing goals
- Enhanced customer engagement with effective social media management and content creation.
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
- Conducted market research and reported on clients' competition.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Collaborated with cross-functional teams to successfully launch new products and services into the market.
- Created compelling visual assets for use in online advertising campaigns, print materials, and event promotions.
Co-Brand Bilt Marketing Analyst
Wells Fargo
06.2023 - 07.2024
- Responsible for daily communication, affiliate marketing, and paid social marketing
- Supported detailed monitoring and evaluation of affiliate partners
- Identified and addressed implementation needs of affiliates to promote established best practices and procedures
- Developed and implemented affiliate marketing strategies, tracking performance, and optimizing campaigns for maximum results
- Produced professional ad hoc marketing and presentation materials, developed new program strategies, and worked on the constant marketing presence expansion
- Researched and analyzed the competitive market; collected data, prepared detailed reports on findings, and presented findings to managers
- Managed multiple creative assets; oversaw creation, organization, and distribution of visual content; utlizied aprimo for Legal and Compliance review; and collaborated cross-functionally to meet marketing goals
- Planned, executed, and optimized paid social campaigns
- Targeted specific audiences and increased engagement.
- Streamlined internal communication processes, resulting in improved team collaboration and efficiency.
- Boosted social media engagement with creative content, regular posting, and consistent messaging across platforms.
- Cultivated relationships with industry influencers who served as brand ambassadors or shared promotional content on their platforms.
Consumer lending Intern
Wells Fargo
05.2022 - 08.2022
- Worked part of a high-performing team in my business group provides which provided me with in-depth experience
- Identify process and systemic gaps for multiple systems and establish controls in an effort to mitigate risk
- Researched customer inquiries about systemic functionality and/or behavior by understanding the current state and proposed future state gap analysis.
Education
Human Resources Administration
University of Delaware
05.2023
Skills
- Campaign Management Risk Mitigation
- Brand Standards
- Compliance & Controls
- Credit Card Marketing
- Brand Messaging
- Strategy Development
Timeline
Marketing Consultant
Wells Fargo
08.2024 - Current
Co-Brand Bilt Marketing Analyst
Wells Fargo
06.2023 - 07.2024
Consumer lending Intern
Wells Fargo
05.2022 - 08.2022
Human Resources Administration
University of Delaware