Isabella Botero
Plantation,FL
Summary
Well-rounded creative who combines storytelling with technical writing to produce impactful copy across industries. Adapted writing style according to audience segmentation to engage reader base, persuade potential clients, and increase lead generation. Passionate about crafting clear, but fun, copy that adheres to brand voice and mission.
Overview
8
8
years of professional experience
Work History
Production Research Assistant
WBC Productions
Deerfield Beach, FL
10.2025 - Current
- Outlined potential episode segments for prospective companies
- Logged calls, emails, and meetings in HubSpot to maintain accurate customer records
- Used ZoomInfo insights to support sales outreach and marketing research
- Booked introductory calls with companies to discuss documentary-style episodes
- Assisted in closing deals with 2 high-revenue companies
Content Writer
Chetu
Sunrise, FL
05.2023 - 09.2025
- Researched trending technology and software development topics
- Increased lead generation through 600+ word blog articles
- Interviewed past clients for featured case studies
- Crafted landing page and PPC page content
- Implemented SEO best practices
- Collaborated with cross-functional teams to align content initiatives
- Wrote for third-party publications
Blog Writer
Strike Magazine
Tallahassee
08.2021 - 01.2023
- Wrote bi-weekly blogs for online publication for 6 semesters
- Researched trending fashion, culture, and lifestyle topics
- Consulted with editors to shape story and eliminate errors
- Chose cover artwork and arranged designs
- Interviewed local band for physical magazine
Tutorial Assistant
FSU Reading and Writing Center
Tallahassee
08.2021 - 05.2023
- Promoted from consultant to tutorial assistant
- Crafted tailored lesson plans for effective student-athlete engagement
- Scheduled and managed shifts for all tutor consultants
- Recorded student progress and attendance for 30+ student-athletes
- Edited and proofread grad student dissertations, job applications, and essays
- Assisted in digital programs like Canva and InDesign
Retail Associate
Color Me Mine
Davie
08.2018 - 12.2022
- Handled financial transactions
- Managed phone calls and emails
- Scheduled parties and reservations
- Organized and painted ceramics
- Created tutorial videos
Education
Bachelor of Arts and Sciences - Editing Writing and Media
Florida State University
Tallahassee, FL05-2023
Skills
- Multi-channel copywriting (social, email, web, paid ads, sales collateral)
- SEO-optimized headline and tagline and CTA writing
- Proficient in HubSpot and ZoomInfo
- Brand voice and tone consistency
- Content development and creative ideation
- Strong research skills on social media trends
- Creative storytelling and strategic messaging
- Strong written and verbal communication
- Fluent in Spanish
Timeline
Production Research Assistant
WBC Productions
10.2025 - Current
Content Writer
Chetu
05.2023 - 09.2025
Tutorial Assistant
FSU Reading and Writing Center
08.2021 - 05.2023
Blog Writer
Strike Magazine
08.2021 - 01.2023
Retail Associate
Color Me Mine
08.2018 - 12.2022
Bachelor of Arts and Sciences - Editing Writing and Media
Florida State University