Innovative Social Media Manager delivering impactful content and driving engagement. Known for adept market analysis and adaptability, ready to enhance brand presence and achieve measurable results.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Manager- Blue Hand Home
Tracy Tang
Wilmington, North Carolina
08.2021 - Current
Analyzed sales data to identify trends and areas for improvement.
Managed inventory control processes, including ordering, receiving, stocking, and pricing.
Designed promotional materials using graphic design software applications.
Managed the daily operations of all assigned social media accounts.
Vendor management: including vendors outside of the continental U.S.
Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
Conducted A and B testing to evaluate different versions of a webpages layout or content to determine which performs better.
Updated existing webpages with new content or changes in design elements.
Sales Associate
Free People, Monkees of Wilmington, and Belks
Wilmington, North Carolina
08.2017 - 06.2025
Processed credit card transactions quickly and securely.
Processed returns, exchanges, and refunds in accordance with company policies.
Provided accurate information about products, prices and services.
Market Research Assistant
C&L Group
Gaithersburg, Maryland
06.2019 - 12.2022
Commercial Real Estate Due Diligence: Conducted market research on collected data, such as tax, property history, zoning, etc.
Researching commercial market comparisons and rent due on sales comparisons.
Property Inspections: photographs and write-ups.
Education
Bachelor of Arts - Media And Journalism
University of North Carolina At Chapel Hill
Chapel Hill, NC
05-2025
Skills
Social media strategy
Content creation
Digital marketing
Commercial property appraisal
Photography skills
Client communication
Property inspection
Appraisal software proficiency
Data collection
Real estate
Market research
Graphic design
E-commerce management
Website traffic generation
Affiliations
Camp Care Free Consoler- I assisted a child with a rare condition, which included autism and epilepsy
Coulture Magazine (UNC Chapel Hill)- Fashion Stylist – Student-run publication at UNC Chapel Hill. Styled models for editorial photo shoots, aligning looks with the creative vision of each issue.
Certification
I earned a Healthcare Management Certificate gaining core competencies in healthcare leadership, operations, and policy