Rowan Walker

Commercial Success

• Secured £510k+ in annual revenue (£43k/mo on average billed during this period of reoccurring revenue) by managing the full sales cycle, from cold outreach and lead qualification to contract execution.

Strategic Growth

• Conducted deep-dive competitive analysis to restructure service packages, directly resulting in improved market positioning and higher win rates.
• Established and maintained highly effective relationships with clients and industry partners to drive growth.

Lead Generation

• Controlled the internal marketing budget, executing integrated campaigns (PPC, Email, Direct Mail) that significantly increased qualified business enquiries.

Hybrid Expertise

• Operated simultaneously within the company as a billable consultant, managing high-performance Google & Bing PPC accounts for key clients while driving new business acquisition.
• Managed accounts to retain existing relationships and grow share of business.

Group Strategy

• Aligned sales narratives across three separate business entities within the group to maximise cross-selling potential and brand cohesion.
• Collaborated with upper management to implement continuous improvements and exceed team goals.

PPC & Performance Marketing

• Managed a diverse portfolio of paid media accounts across Manufacturing, E-commerce, and Service sectors, taking full ownership of strategy and execution.
• Consistently optimised campaign performance (year-after-year), delivering significant improvements in Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) yearly.

Technical Implementation & Web

• Led the transition to GA4, including GTM (Google Tag Manager) event setup and server-side tracking configurations. Implemented CMP v2 compliant cookie policies across client websites to safeguard data integrity.
• Utilised HubSpot/Salesforce CRMs to validate lead quality and close the feedback loop between marketing data and sales results.

Account Management & Strategy

• Dedicated point of contact for clients, maintaining high retention rates through face-to-face meetings and proactive communication.
• Produced and presented comprehensive monthly reporting decks, translating complex data into actionable insights (past performance, planned activity, and strategic opportunities).
• Supported new business growth, contributing technical insights and performance forecasts to pitch decks that successfully secured new agency clients.

Multi-Channel Expertise

• Executed end-to-end email marketing campaigns, handling planning, segmentation, and performance analysis. Improved open rates through A/B testing strategies.
• Supported SEO strategies, ensured PPC and SEO are aligned on keyword strategy.
• Conducted CRO / UX reviews utilised tools such as Hotjar, VWO & Google Analytics.