Isabella May
New York,NY
Summary
Results-driven media and marketing leader with 5+ years of experience in integrated marketing strategy and cross-channel campaign execution. Managed multimillion-dollar media investments and developed audience-first strategies while influencing executive stakeholders across diverse industries, including healthcare, beauty, CPG, automotive, retail, financial services, and travel.
Overview
6
6
years of professional experience
Work History
Supervisor, Strategy – Integrated Media
Publicis
New York
08.2025 - Current
- Lead integrated media strategy and investment planning for 4 Pfizer Oncology HCP brands, overseeing $15M+ budgets across paid, earned, and owned media channels.
- Develop audience-first media strategies using first- and third-party data to optimize campaign performance and maximize ROI.
- Partner with analytics, creative and client teams to deliver strategic recommendations, investment plans, and performance insights to senior stakeholders.
Senior Associate
BeautyCo-Lab
New York
06.2024 - 08.2025
- Managed integrated media campaigns supporting 15+ L'Oréal brands across print, digital, social, audio, and custom content channels.
- Served as a strategic client partner, leading campaign planning, cross-functional collaboration, and ongoing business reviews.
- Leveraged campaign performance data to identify optimization opportunities and deliver actionable recommendations that strengthened brand performance.
Senior Associate
PHD Media
New York
04.2023 - 06.2024
- Managed print and digital media planning and investment strategies for a diverse portfolio of Fortune 500 clients spanning automotive, CPG, retail, travel, consumer electronics, and beverage industries.
- Negotiated media placements, managed vendor relationships, and resolved financial discrepancies to ensure campaign success.
- Supported integrated campaign execution while maintaining strong client relationships and delivering against strategic business objectives.
Associate
GroupM
New York
06.2022 - 04.2023
- Planned and executed print media campaigns for 10+ enterprise clients across healthcare, retail, financial services, and consumer brands.
- Managed campaign planning through launch while collaborating with vendors and publisher partners.
Legal Assistant
Marc J. Bern & Partners
Richmond, VA
10.2020 - 06.2022
- Managed communications, scheduling case files and documentation for more than 500 clients in a fast-paced legal environment.
- Conducted legal research and analysis to support attorneys in case preparation and strategy development.
- Drafted legal correspondence, pleadings, and discovery documents, enhancing accuracy and clarity of information.
Education
B.A. - Political Science & Sociology
University of Richmond
Richmond, VA05.2019
Skills
- Media strategy
- Omnichannel Marketing
- Audience Strategy
- Campaign Optimization
- Media Investment & Budget Management
- Performance Analytics
- Data-driven decisions
- Strategic Planning
- Consumer Insights
- Executive Client Management
- Cross-Functional Leadership
- Stakeholder Presentations
- Vendor & Agency Management
Timeline
Supervisor, Strategy – Integrated Media
Publicis
08.2025 - Current
Senior Associate
BeautyCo-Lab
06.2024 - 08.2025
Senior Associate
PHD Media
04.2023 - 06.2024
Associate
GroupM
06.2022 - 04.2023
Legal Assistant
Marc J. Bern & Partners
10.2020 - 06.2022
B.A. - Political Science & Sociology
University of Richmond