Isabella Ortega
Summary
Experienced with data analysis, statistical modeling, and business intelligence tools. Utilizes analytical skills to identify trends and provide actionable insights that support business decisions. Knowledge of data visualization techniques and effective communication ensures clear presentation of complex information to stakeholders.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Senior Customer Loyalty Analyst
UPS
Sandy Springs, GA
03.2026 - Current
- Maintained consistent pulse on the Voice of Customer; 1H 2026 customer experience surveys yielded 205K responses.
- Enhanced strategic alignment between UPS leadership and 177 priority customers through the 2026 HIE program, resulting in $273M in cultivated opportunity, +2% YoY volume growth, and a +7% increase in revenue YoY.
- Utilized sentiment analysis, survey metadata, and customer feedback data to provide deeper understanding of customer experience drivers and opportunities for improvement.
- Built strong partnerships across UPS Marketing, Sales, Analytics, and external Qualtrics teams to align customer research efforts and deliver meaningful customer insights.
Senior International Marketing Analyst
UPS
Sandy Springs, GA
05.2025 - 03.2026
- Facilitated product development and enablement of UPS Global Checkout across two e-commerce channels (API + Shopify), enhancing user experience.
- Engaged 600+ global accounts for Global Checkout representing $12M in projected new conversion revenue.
- Created performance tracking for Global Checkout merchants, improving visibility into adoption and pipeline movement.
- Conducted three rounds of global sales trainings for regional sales, solutions, and product development teams with a total attendance of 1,192.
- Developed strong working relationships with sales teams to align objectives and maximize revenue opportunities.
International Marketing Specialist
UPS
Sandy Springs, GA
10.2023 - 05.2025
- Executed go-to-market plans to drive over $311M in revenue in 2024. Created customized marketing materials for UPS.com.(onboarding guides, sales decks, and demo materials)
- Managed relationships with key stakeholders, ensuring alignment on marketing initiatives and campaigns.
- Established reporting method for High Impact Executive (HIE) program to enhance customer-focused leadership and align executives with growth initiatives.
- Tracked key performance indicators to measure success of campaigns. Global Checkout email campaign reached over 230K email addresses, and engaged over 123K accounts.
- Collaborated with cross-functional teams to enhance brand visibility across international markets.
Bartender
Mellow Mushroom
Cartersville, GA
05.2022 - 10.2023
- Delivered fast, friendly, and attentive service to 100+ guests per shift, ensuring high customer satisfaction.
- Crafted and served a diverse range of cocktails, while managing bar inventory and reducing waste through effective stock rotation and monitoring.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Handled complex customer inquiries and resolved conflicts to maintain positive dining experiences.
- Provided on-the-job training for three new employees; all remained in their roles for over two years.
Customer Service Staff
Publix
Sandy Springs, GA
07.2018 - 10.2023
- Facilitated seamless transactions by accurately processing payments, returns, exchanges, or other account adjustments using internal systems.
- Provided exceptional customer service by addressing inquiries, resolving issues promptly, and guiding customers in making informed purchasing decisions.
- Assisted in yearly fundraisers; collected $26K for the Atlanta Community Food Bank (2021) and $21K for the Special Olympics program (2023).
- Maintained front product displays and inventory levels, contributing to store organization and visual merchandising efforts.
- Assisted in training new staff members on operational procedures and customer engagement techniques.
Education
Bachelors of Science - Public Relations, Minor in Psychology
Kennesaw State University
Kennesaw01-2023
High School Diploma - undefined
North Paulding High School
Dallas01-2019
Skills
- International marketing
- Advanced Microsoft Office
- Trend analysis
- Product strategy / development
- Customer insights
- Stakeholder communications
- Microsoft Office skills
- Public speaking
LANGUAGES
English
Spanish (Native Speaker)
Timeline
Senior Customer Loyalty Analyst
UPS
03.2026 - Current
Senior International Marketing Analyst
UPS
05.2025 - 03.2026
International Marketing Specialist
UPS
10.2023 - 05.2025
Bartender
Mellow Mushroom
05.2022 - 10.2023
Customer Service Staff
Publix
07.2018 - 10.2023
High School Diploma - undefined
North Paulding High School
Bachelors of Science - Public Relations, Minor in Psychology
Kennesaw State University