Summary
Overview
Work History
Education
References
Timeline
Generic

Isabelle Cooper

Austin,TX

Summary

Public Relations professional with 4+ years of experience, including 1.5 years in PR and social media for a top outdoor hospitality brand and 2.5 years managing B2B tech clients as an Account Executive. Skilled in media relations, crisis management, and strategic communication, with a proven ability to craft compelling narratives and build relationships that elevate brand visibility. With expertise in both hospitality and tech PR, I’m eager to leverage my skills to help travel and hospitality brands connect authentically with their audiences.

Overview

4
4
years of professional experience

Work History

Public Relations Account Executive

Touchdown PR - A Ruder Finn Company
Austin, TX
04.2024 - Current
  • Cultivate and maintain relationships with high-level media contacts, securing top-tier media placements in industry-leading outlets.
  • Lead client-facing communications, presenting strategy and results in regular meetings.
  • Provide mentorship and guidance to junior team members, including AAEs and interns, ensuring quality control across client projects.
  • Develop crisis communication strategies and rapid response messaging for time-sensitive issues.
  • Oversee content creation for a variety of media channels, including press releases, blogs, social media, and speaking engagements, ensuring consistency with brand voice and messaging.
  • Track, analyze, and report on media coverage and PR campaign performance metrics.

Public Relations Assistant Account Executive

Touchdown PR - a Ruder Finn Company
Austin, TX
10.2022 - 03.2024
  • Supported senior account teams in creating and executing public relations campaigns for B2B tech clients.
  • Conducted thorough media research, identifying key placements, trends, and industry awards to promote client visibility.
  • Drafted content including press releases, blog posts, social media updates, and thought leadership pieces.
  • Assisted in securing media coverage by building relationships with journalists and securing client interviews and features.
  • Represented clients at industry events, trade shows, and networking opportunities, ensuring brand consistency.
  • Monitored and reported media coverage, tracking trends and providing actionable insights to senior team members.

Social Media Coordinator

Sun Outdoors
Southfield, MI
09.2021 - 10.2022
  • Responsible for planning, implementing, and monitoring company social media platforms to increase brand awareness for a publicly traded company.
  • Collaborates with the marketing team on marketing campaigns.
  • Identifies influencers to develop and maintain relationships with.
  • Coordinates influencer stays at Sun Outdoor’s resorts with RV managers.
  • Assists Public Relations director with press releases, news releases, and media pitches.
  • Uses Asana daily in order to manage projects and collaborate with the marketing team.
  • Edits content on photoshop and lightroom.
  • Tracks competitor analysis data on excel every month.

Account Executive/Consultant

Public Relations Central
Mount Pleasant, MI
09.2020 - 12.2021
  • Worked for Central Michigan University’s on-campus public relations firm as a consultant and account executive.
  • Was the main source of contact for clients and consultants.
  • Divided tasks among myself and consultants.
  • Hosted weekly meetings with consultants for check-ins.
  • Worked closely with clients on deliverables.

Public Relations Intern

Sun Outdoors
Southfield, MI
05.2021 - 08.2021
  • Worked under marketing director as an intern.
  • Shadowed different departments within the marketing team.
  • Created content calendars for a variety of resorts for the social media team.
  • Sat in on marketing meetings that related to partnerships and influencers.
  • Interviewed the senior vice president of the company for media outlets.
  • Flew to our campgrounds in Maine to capture content for Sun Outdoors social channels.

Education

Bachelor of Arts - Integrative Public Relations

Central Michigan University
Mount Pleasant, MI
12-2021

Bachelor of Arts - Study Abroad

University of Limerick
Limerick, Ireland
05-2019

References

References available upon request.

Timeline

Public Relations Account Executive

Touchdown PR - A Ruder Finn Company
04.2024 - Current

Public Relations Assistant Account Executive

Touchdown PR - a Ruder Finn Company
10.2022 - 03.2024

Social Media Coordinator

Sun Outdoors
09.2021 - 10.2022

Public Relations Intern

Sun Outdoors
05.2021 - 08.2021

Account Executive/Consultant

Public Relations Central
09.2020 - 12.2021

Bachelor of Arts - Integrative Public Relations

Central Michigan University

Bachelor of Arts - Study Abroad

University of Limerick

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Isabelle Cooper