Isabelle Hughes

Curated and maintained visually captivating store displays, consistently aligning with the brand’s aesthetic and current fashion trends to enhance customer engagement and drive both foot traffic and sales. Served as a Personal Stylist, offering personalized fashion advice tailored to the unique preferences of new and returning clients. Played a key role in employee training and onboarding, sharing innovative ideas to ensure the store remained customer-focused and ahead of trends. Worked in this role on a seasonal basis during school breaks, maintaining continuity in service and brand standards.

I provided executive and personal support to Zanna Rassi, managing all communications, organizing her daily schedule, overseeing errands, and coordinating social media activities. Additionally, I contributed to styling for television appearances, public events, and editorial photoshoots.

As part of my role, I executed social media strategies that increased follower engagement on Instagram by 40% within six months. This included developing visually compelling content specifically designed for target audiences in the fashion market.

Supported the production and styling of Mia Vesper's fashion show, assisting with model dressing, providing styling input, and handling logistics during the event.

Maintained communication between production staff and crew members.

Managed inventory of props, costumes, and other materials.

Assisted renowned Australian fashion stylist Caitlin "CAT" Pope by coordinating fittings and sourced 20+ unique wardrobe pieces for red-carpet events, resulting in enhanced visual impact and positive media coverage, contributing to an overall increase in client profile within the fashion industry.

Supported with on-set styling, contributing creative input during photoshoots and events.

Managed day-to-day retail operations, ensuring a seamless customer experience through personal styling and exceptional product knowledge.

Designed and refreshed visual merchandising displays to align with seasonal trends, boosting customer engagement.

Built strong client relationships through personalized styling services for events, vacations, and wardrobe updates.

Promoted from Sales Associate to Visual Merchandising Manager after demonstrating strong performance in customer service and operational duties. Developed and executed visually engaging window and floor displays, enhancing the store's aesthetic appeal. Collaborated with the design team to provide market research and contribute innovative ideas for new product lines, aligned with brand identity.

Trained new staff members on visual merchandising principles and processes.

Provided comprehensive administrative support to the financial advisory team, including managing client appointments, coordinating communications, preparing financial reports, and handling confidential documentation.

Assisted with client account management, ensuring all records were up-to-date and maintaining compliance with regulatory requirements. Facilitated smooth office operations by overseeing correspondence, organizing meetings, and supporting the preparation of presentations for client consultations.