Isaiah Oladimeji
Sales & Marketing, Insurance
Lucas,USA
Summary
Proactive and results-driven Sales Executive with 15+ years of experience driving business growth through sales initiatives. Excellent in managing sales operations, leading teams, and training staff to achieve sales targets. Adept at developing sales strategies, collaborating with teams, and utilizing strong sales, problem-solving, and leadership skills to maximize sales development and business success.
Overview
32
32
years of professional experience
1
1
Certification
11
11
years of post-secondary education
Work History
Principal Business Consultant
Bosofem Consultants Ltd
Lagos
07.2009 - 05.2024
- Build and maintain client relationships with 3 Principal Consultants Companies by communicating and collaborating professionally, which leads to seamless and successful partnerships.
- Developed route-to-market for Diageo Plc and consolidated the number of Distributors from 300 to 110 Trade Partners with Win-Win Trade Term.
- Build adequate capacity and capabilities of Trade Partner which grew their annual volume by average of 50% and Diageo incremental sales by over 12 million cases of Guinness Stout and Beer.
- Assessed competitive landscapes, providing clients with strategies to outperform rivals.
- Transformed client business processes through introduction of agile methodologies, significantly increasing agility and responsiveness.
National Business Development Manager
Guinness Nigeria Plc, Diageo
Lagos
01.2008 - 06.2009
- Developed Key Accounts and Off-Trade Market across the three Sales Divisions in the West, East and Northern part of Nigeria which lead to 16% incremental sales in the channels.
- Open Market identified as key high volume market for take home business and linked to Trade Partners for effective coverage by their Van Sales Men. This also contributed to the incremental sales volume delivered by the Trade Partner.
- Developed and managed Export Sales to European, North African, and North American markets. Volume grew by 12% after one year.
Director of Sales & Distribution
East African Breweries, Diageo
Kampala, Uganda
12.2005 - 12.2007
- Developed a sales team of over 50 employees by providing training session resulting in improved team expertise, performance, and productivity.
- Restructured Route-to-Market and identified 40 Contract Distributors that covered the National Market.
- Grew market share by 20% from 40% to 60% thereby became the market leader within two years.
National Sales Controller
Guinness Nigeria Plc, Diageo
Lagos
04.2004 - 11.2005
- Led the national sales team and carried out Partners-For-Growth Appraisal System, calibrated the management team and drew up effective succession plan.
- Coached the sales team and worked cross-functionally to build high performing team, and navigate business ambiguity.
- Managed cultural differences among team members, and leveraged the unique perspectives to achieve team goals.
- Volume objectives, growth objective of 11% and incremental 5% brand objective achieved within one year.
Project Workstream Leader
Guinness Nigeria Plc, Diageo
Lagos
09.2003 - 03.2004
- Collaborated with functional leaders and resources from McKenzie to define project scope and developed stage-gate processes into the project planning, managing go, no-go decisions.
- Successfully managed Stakeholders associated with Project Gbosa and ensured that recommendations (architecture and roadmap) were accepted and activities supported by both the business and decision makers (i.e. Steering Committee & Steering Board).
- Identified Key Opportunities in Order-to-Delivery Workstream that support Guinness aspiration to be No 1 Brewery Company in Nigeria and drew up recommendations and road-map for delivery.
Divisional Sales Manager
Guinness Nigeria Plc, Diageo
01.1995 - 08.2003
- Led the 3 Sales Divisions at different times, with average of 4 Area Sales Managers and over 100 Representatives nationally who are high performers, focused and motivated team.
- Conducted hands-on training on Sales System and Selling Techniques for both the Area Manager and Sales Representatives.
- Collaborated with Marketing Team on marketing campaigns and executed below the line activities that increase Rate of Sales and grew volume across brands.
- Consistently delivered great performance through achievement of volume, NSV, Pricing and Brand Distribution objectives.
- 5 times Best Divisional Sales Managers while team members also won many awards at various times.
Sales Development Manager
Guinness Nigeria Plc
01.1992 - 12.1994
- Planned and managed project schedules and market implementations.
- Reviewed and restructured Route-to-Market: Managed and developed new distributors by setting up distributor contracts and allocating appropriate territories and finance scheme. Trained and developed the Sales Team on new ways of working by focusing on Retail Outlets.
- Carried out Assessment and Development of Sales Team for High Performance Standard and conducted market surveys to assess customer satisfaction, and appropriate resource allocation.
- Distributors grew volume by 60% in Year 1 while company sales volume grew by 25% and direct sales to retailers from distributors grew from 20% to 34%.
Education
Master of Business Administration - Marketing
University of Ilorin
Ilorin 09.1995 - 07.1999
Higher National Diploma - Marketing
The Polytechnic
Ibadan 09.1979 - 06.1983
Diploma in Management - Management Studies
Association of Business Executives
London 10.1981 - 06.1983
Diploma in Marketing - Marketing
Chartered Institute of Marketing
UK 12.1980 - 11.1982
Skills
- Result Oriented
- Prudent
- Collaborative
- Negotiation Skill
- Sales Management
- Team Building/Management
- Project/Change Management
- High Performance Coaching
- Business Consulting
- Business Development
- Interpersonal Relationship Effectiveness
- Strategic Planning
Accomplishments
- Achieved great results by completing tasks with accuracy and efficiency
- Achieved above expectations in the accomplishment of the company's set objectives.
Certification
Life Insurance Agent certification - Texas Department of Insurance (2024-09-23 - 2028-03-31)
Best performing Sales Professional
- Continuous Sales Volume Growth
- Continuous Market Share Growth
- Building and Managing Consistently Top Performing SalesTeam
- Proactive collaboration with other departments to focus employee on Company Objectives
Languages
English
Full Professional
Timeline
Principal Business Consultant
Bosofem Consultants Ltd
07.2009 - 05.2024
National Business Development Manager
Guinness Nigeria Plc, Diageo
01.2008 - 06.2009
Director of Sales & Distribution
East African Breweries, Diageo
12.2005 - 12.2007
National Sales Controller
Guinness Nigeria Plc, Diageo
04.2004 - 11.2005
Project Workstream Leader
Guinness Nigeria Plc, Diageo
09.2003 - 03.2004
Master of Business Administration - Marketing
University of Ilorin
09.1995 - 07.1999
Divisional Sales Manager
Guinness Nigeria Plc, Diageo
01.1995 - 08.2003
Sales Development Manager
Guinness Nigeria Plc
01.1992 - 12.1994
Diploma in Management - Management Studies
Association of Business Executives
10.1981 - 06.1983
Diploma in Marketing - Marketing
Chartered Institute of Marketing
12.1980 - 11.1982
Higher National Diploma - Marketing
The Polytechnic
09.1979 - 06.1983