Experienced creator, writer, and digital strategist with a track record of crafting award-winning content marketing campaigns, high-converting advertising copies, and engaging emails. Leveraged expertise to enhance Indiatimes' presence in Entertainment and lifestyle, elevating brand visibility through compelling blogs, celebrity videos, and impactful social media content. Significantly contributed to an 800% traffic growth during tenure. Ranked 5th globally among the Top 10 Facebook writers in November 2016, with over 647.2K likes on stories. Indiatimes was recognized as the most shared website worldwide in December 2016, surpassing Buzzfeed and Huffington Post.
Hi, I’m
Isha Sharma
Jersey City,NJ
Summary
Overview
10
years of professional experience
1
Certification
Work History
Indiatimes
Content Manager
01.2015 - 12.2023
Job overview
- Transformed Indiatimes.com into a globally recognized digital brand, scaling monthly unique visitors from under 1 million to 32 million
- Authored 10,192 original articles covering lifestyle and entertainment features, leading collaborative projects with Netflix, Amazon Prime Video, and Hotstar
- Managed breaking news stories, ran blogs, and wrote compelling copy and headlines, utilizing tools such as Dataminr, TweetDeck, and Google News
- Executed monthly content calendars to enhance audience engagement
- Established collaborations with major platforms, including Amazon Prime Video, Netflix, Hotstar, and celebrity managers
- Headlined exclusive stories and conducted interviews with renowned personalities in the Indian film industry, including Rana Daggubati, Prabhas, Vidya Balan, Nawazuddin Siddiqui, and many others
- Devised effective strategies for maximizing content visibility in collaboration with the social media team
- Produced diverse content formats, including videos, infographics, articles, blog posts, and ads
- Utilized AdWords for keyword research, achieving the top 3 ranks on SERP and a 44% improvement in SEO traffic
- Optimized on-page content and implemented internal and external linking strategies
- Achieved over 100k+ shares within 24 hours for most articles through SEO optimization and creative copies
- In 2021, I headlined the International section of Indiatimes, tailoring content for the Indian diaspora residing in the USA and Canada.
LetzChange
Marketing and Communications Associate
04.2014 - 04.2015
Job overview
- Cultivated and maintained strong relationships with donor NGOs, fostering lasting partnerships
- Developed and refined content for organization's website, ensuring accuracy and relevance
- Served as campaign manager, leading impactful social media campaigns
- Successfully facilitated launch of Matching Grant campaign with Axis Bank Foundation and LetzDream Foundation as grant partners
- The Annual LetzChange Fundraising Challenge was conceptualized and implemented, empowering 82 nonprofits to raise over INR 25 million from 7400 donors in its inaugural year (2014).
Education
Indian Institute of Mass CommunicationNew Delhi, India
Master of Arts from Advertising And Public Relations
04.2014
University Overview
Delhi UniversityNew Delhi, India
Bachelor of Arts from Journalism
04.2013
University Overview
Skills
- Marketing Campaign Management
- Search Engine Optimisation
- Google Analytics
- Project Management
- Digital Strategy
- Branding Expertise
- Content Optimization
- Creative problem-solving
- Graphic Design
- Content Calendar Management
- CMS management
- Strategic content planning
- Content Development
- Brand Messaging
Websites
Certification
- Social Media Marketing: Strategy and Optimization (2022)
- Advanced Google Analytics (2022)
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Content Manager
Indiatimes
01.2015 - 12.2023
Marketing and Communications Associate
LetzChange
04.2014 - 04.2015
Indian Institute of Mass Communication
Master of Arts from Advertising And Public Relations
Delhi University
Bachelor of Arts from Journalism
Similar Profiles
Iraa PaulIraa Paul
Senior Officer - Content at IndiatimesSenior Officer - Content at Indiatimes
Sukhmanjit KaurSukhmanjit Kaur
Senior Digital Content Producer at Indiatimes | Times InternetSenior Digital Content Producer at Indiatimes | Times Internet
ISHA SHARMAISHA SHARMA
Senior Content Strategist at Indiatimes, Times InternetSenior Content Strategist at Indiatimes, Times Internet
Rena SinghRena Singh
Assistant Coach at University Academy Charter High SchoolAssistant Coach at University Academy Charter High School
Raheem KingRaheem King
Warehouse Assistant at PetroChoiceWarehouse Assistant at PetroChoice