Director, Global Sales & Business Development
AGROSCOUT
Vancouver, Canada
2020 - 2024
- Starting as the first sales hire in Israel, learning the new technology (ML), and selling hands-on, scaling revenue from $0 to $500K ARR in the first year.
- Building international sales teams in the US, Brazil, and LATAM, and achieving revenue of $2M in the next two years.
- Relocating to North America to scale up the sales in the target territory.
- Digital transformation promoter - Selling complex multidisciplinary services to multiple stakeholders in MNCs, across several territories.
- Sales leader - Recruiting, training, and managing the AgroScout Account Executives global team: EMEA+APAC (Israel), North America (US), LATAM (Mexico), and Brazil (Sao Paulo), leading the enterprise deals with MNCs (Kraft Heinz, Mondelez, etc.) and managing the sales pipeline and deal close forecast.
- Channel partner program - Facilitating the AgroScout Channel Partner Program and recruiting the first Channel Partner and Distributors (AECI, Simplot, DJI).
- Product market fit - Distill AgroScout's UVP and define the product development roadmap alongside the product team based on market and customer feedback.
- GTM - Building the company's GTM plan, facilitating the AgroScout pricing and financial model, identifying buyer personas, and defining sales methods and persona management.

