Ishita Dasgupta

Working as an Assistant Manager in Trust and Safety domain for a giant E-Commerce Client

• Managed a team of ~20 exotic language experts to ensure the accuracy and relevance of sponsored ads
• Collaborated with engineering and product teams to improve ad targeting and personalization.
• Analyzed Ad performance data to identify opportunities for optimization.
• Sharing the daily updates with the client on the performance and initiating the improvement plan as and when required to stabilize the process
• Actively tracking the incoming and closing volume to achieve the monthly target
• Actively contributed to project team growth by participating in the recruitment and selection of new team members
• Mentored and coached team members to enhance their performance, fostering a culture of continuous improvement

Compliance POC: Served as the primary point of contact for all compliance-related
matters on the Amazon Ad Relevance project.
Site Certification: Actively participated in the site certification process, ensuring that ad placements and content adhered to Amazon's rigorous compliance standards

Worked as an Assistant Manager in Content Moderation domain for a Giant Social Networking Client

• Led a team of ~22+ Multilingual experts to enforce community standards and remove harmful content.
• Transitioned a new project on Nov’19 with a HC of 16 Associates
• Conceptualized Analytical report to understand the Volume incoming and Closing trend
• Developed and delivered training programs to improve moderator performance and reduce attrition
• Initiated an improvement project to improve the team’s productivity by 22% via Kaizen Methodologies
• Introduced Gamification concept as a part of Efficiency Project to improve the recall ability of associates that helped to reduce the False positive by ~1.1%
• Designed sub process SOP which helped to reduce the operational challenges by 25%

Green Belt Project (Idle Time Reduction) : Identified a Green Belt Project in Sept’20 on Idle time Reduction in scaled review Content Moderation. Completed the project with ~20%
improvement