Lexi Toney
New York,NY
Summary
Passionate social and digital media manager with a foundation in creating engaging content across various digital platforms. Proven ability to develop compelling narratives and execute strategic content plans that enhance brand visibility.
Overview
9
9
years of professional experience
Work History
Content Creator & Founder
Lightwands Tarot
05.2016 - Current
- Content creator and manager for my online brand and presence. Leveraged knowledge of hashtag research, social media trends, posting schedules, and audience analytics to foster a dedicated following across several platforms including Instagram (19k+) and Tiktok (100k+).
- Managed a Patreon community and utilized socials to fund and promote a self-published book (1.6k+ sales in the first year).
- Handle: @lightwands
Freelance Contributor
Astrology Answers
12.2019 - 05.2025
- Produced 5-10 pitched and assigned articles per month, including monthly tarotscopes.
- Copywriting projects (Instagram posts, webinar scripts, etc.) completed on an as-needed basis.
Freelance Content Editor
Solarita, Inc.
11.2021 - 05.2022
- Edited, proofread, and wrote 50+ articles, newsletters, and social media posts per month for a half-year long project (US website launch).
Culture Editor, Opinion Editor
Redlands Bulldog Student Newspaper
09.2017 - 04.2021
- Led teams of culture and opinion sections writers, edited and oversaw articles within designated sections, and pitched and organized relevant, topical articles for each section.
Social Media Intern
Kimberly Crest House & Gardens
08.2020 - 12.2020
- Upleveled previous social media account presences (Instagram & Facebook).
- Created a content calendar, wrote copy for their reworked, in-production website, and created resources to pass forward to new interns.
Design Editor
The Redlands Review
01.2020 - 04.2020
- Formatted and designed material for The Redlands Review literary magazine.
- Collaborated with editorial staff to oversee and make final decisions on submitted poetry, prose, art, and ephemera.
Education
Bachelor of Arts - Media & Visual Culture Studies
University of Redlands
01.2021
High School Diploma - undefined
Archbishop Mitty High School
01.2017
Skills
- Copywriting
- Content strategy
- Adobe creative suite
- Multimedia production
- SEO strategies
- Influencer outreach
- Ghostwriting
- Video editing
- Audience engagement
- Digital photography
Websites
Timeline
Freelance Content Editor
Solarita, Inc.
11.2021 - 05.2022
Social Media Intern
Kimberly Crest House & Gardens
08.2020 - 12.2020
Design Editor
The Redlands Review
01.2020 - 04.2020
Freelance Contributor
Astrology Answers
12.2019 - 05.2025
Culture Editor, Opinion Editor
Redlands Bulldog Student Newspaper
09.2017 - 04.2021
Content Creator & Founder
Lightwands Tarot
05.2016 - Current
High School Diploma - undefined
Archbishop Mitty High School
Bachelor of Arts - Media & Visual Culture Studies
University of Redlands
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