Ivana Thomson
New York
Summary
Results-driven business development and marketing professional with a strong track record in lead generation and client acquisition. Expertise in executing high-volume outreach activities, developing targeted marketing strategies, and collaborating with leadership to drive impactful business opportunities.
Overview
7
7
years of professional experience
Work History
MARKETING & SALES ASSISTANT
RadarRadar
New York
02.2025 - 05.2026
- Prepared monthly reports on sales activities and Account Executive performance to analyze top-of-funnel metrics and inform pipeline development.
- Developed marketing materials and managed social media content to enhance brand visibility and support marketing initiatives.
- Built and coordinated the company newsletter targeting clients, partners, and prospective leads to support engagement and business development initiatives.
- Organized sales data and maintained accurate CRM records to ensure data integrity.
MARKETING & BUSINESS DEVELOPMENT ASSISTANT
GDI Infotech
New York
10.2022 - 07.2024
- Collaborated with executive leadership and Marketing Director on inbound marketing initiatives while creating social media content, including branded graphics and video, enhancing company’s online presence.
- Conducted high-volume outbound outreach through email campaigns, LinkedIn messaging, and cold calls, resulting in new client acquisition, including PNC Financial Services, DTE Energy, and FANUC America Corporation.
- Supported two Sales Directors in outbound prospecting efforts by developing cold-calling scripts, email campaigns, and LinkedIn outreach strategies targeting qualified prospects and new business opportunities.
- Produced and distributed monthly company newsletter by developing campaign themes, writing content, and coordinating delivery through Zoho CRM, engaging audience and increasing brand awareness.
INBOUND SALES ASSOCIATE
TealBook
01.2022 - 08.2022
- Generated new sales opportunities through inbound lead follow-up and strategic outbound outreach, including cold calls and email campaigns, resulting in increased customer engagement.
- Presented product knowledge to prospective customers by highlighting key features, benefits, and pricing to enhance sales conversations.
- Qualified prospective opportunities and routed leads to Sales Directors for further development, facilitating deal closure.
DIGITAL MARKETING COORDINATOR
JOOR
04.2021 - 01.2022
- Developed and executed email marketing campaigns for clients, increasing audience engagement through production and distribution of company’s monthly newsletter.
- Scheduled and managed social media content, created landing pages, and maintained company websites, enhancing online presence using content management systems.
- Monitored campaign performance metrics and prepared weekly digital marketing reports to track engagement and campaign effectiveness.
- Collaborated with Marketing Director to develop and produce marketing and promotional materials, supporting brand and campaign initiatives effectively.
MARKETING AND SALES ASSISTANT
Thomasnet
NY
06.2019 - 04.2021
- Developed and executed social media campaigns that enhanced audience engagement and elevated brand visibility.
- Cultivated long-term relationships with prospective customers and existing advertisers to drive business development and improve client retention.
- Coordinated with Director of Business Development to convert sales opportunities into closed deals through effective client communication and pipeline management.
Education
Bachelor of Business Administration - Business Administration
LIM COLLEGE
New York, NY01-2019
Skills
- Business Development
- Lead generation
- Digital Campaigns
- Social Media Strategy
- Marketing Collateral
- CRM proficiency
- Project Management
- Client Relations & Customer Service
- Account Management
Timeline
MARKETING & SALES ASSISTANT
RadarRadar
02.2025 - 05.2026
MARKETING & BUSINESS DEVELOPMENT ASSISTANT
GDI Infotech
10.2022 - 07.2024
INBOUND SALES ASSOCIATE
TealBook
01.2022 - 08.2022
DIGITAL MARKETING COORDINATOR
JOOR
04.2021 - 01.2022
MARKETING AND SALES ASSISTANT
Thomasnet
06.2019 - 04.2021
Bachelor of Business Administration - Business Administration
LIM COLLEGE