Adept at off-page optimization and SEO auditing, I significantly enhanced website visibility and user engagement for RankingCoach GmbH and other notable employers. My collaborative approach and expertise in Google Search Console and backlink analysis have driven substantial improvements in search rankings and online presence, showcasing my ability to deliver impactful SEO strategies and results.
Hi, I’m
Ivon K. GBETO
Austin,MN
Summary
Overview
5
years of professional experience
1
Certification
Work History
RankingCoach GmbH
SEO Consultant
03.2021 - Current
Job overview
- Keyword Optimization with rankingCoach: Guide SMEs in using rankingCoach to research and select the most relevant keywords for their industry. These keywords can then be integrated into the site optimization recommendations provided by the app.
- Local Directory Management: Help businesses synchronize their professional information (address, phone number, hours) across local directories through rankingCoach, enhancing local visibility on platforms like Google Maps.
- Automated SEO Audits from rankingCoach: Explain how to leverage rankingCoach’s automated SEO audits to identify and fix technical issues, such as missing tags or slow page loading times.
- Setting Up Google Ads Campaigns Using rankingCoach: Assist SMEs in creating effective Google Ads campaigns within the app by helping them set budgets, target specific regions, and use keyword suggestions provided by rankingCoach.
- Performance Analysis via rankingCoach Dashboards: Guide SMEs in interpreting the data and metrics displayed in rankingCoach, such as keyword ranking trends or generated traffic, to pinpoint areas for improvement.
- Content Optimization Recommendations: Utilize the content suggestions offered by rankingCoach to help SMEs improve their website text, incorporating strategic keywords and SEO-friendly descriptions.
- Forecasted future traffic levels based on historical data analysis to inform budget allocation decisions.
- Increased website crawlability by identifying and fixing broken links or any other issues affecting indexation.
- Improved local search presence through the creation of accurate Google My Business listings and consistent NAP citations across directories.
- Optimized local search presence by creating and managing Google My Business listings, driving increased foot traffic for brick-and-mortar locations.
- Evaluated and reported on the effectiveness of link building campaigns, refining tactics as needed to continually improve results for clients.
Famous Blogger Olivier Roland
SEO Associate
08.2021 - 11.2024
Job overview
- Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.
- Boosted organic traffic through the implementation of technical SEO strategies, including site speed optimization and schema markup.
- Completed keyword research to target clients based on keyword targeting.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Analyzed Google Analytics data to uncover insights about user behavior patterns, guiding future optimizations for better engagement.
- Researched and implemented search engine optimization recommendations.
- Conducted regular website audits to identify areas of improvement and implement necessary updates for better performance.
- Reduced bounce rate with engaging content creation and improved user experience design.
- Analyzed and audited clients' websites to address performance issues.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Utilized search engine optimization and emphasized importance of link building.
- Optimized website content and images to improve search engine rankings.
TreasureHunter GmbH
Wordpress Editor - Native French Speaker
08.2019 - 06.2023
Job overview
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
- Kept up-to-date on industry trends and emerging topics to ensure the relevancy of published materials.
- Collaborated with writers to improve content structure and clarity, resulting in increased reader engagement.
- Content Editing – Proofreading and editing articles to ensure they meet editorial standards, maintain a consistent tone, and are free of grammatical errors.
- SEO Optimization – Integrating keywords, optimizing meta titles and descriptions, and ensuring proper usage of header tags (H1, H2, H3).
- Media Integration – Adding and optimizing images, embedding videos, and ensuring all multimedia elements align with the article’s content and SEO requirements.
- Internal and External Linking – Strategically placing internal links to related content and external links to credible sources to enhance SEO and user experience.
- Formatting and Styling – Structuring content with bullet points, numbered lists, tables, and clear headings to improve readability.
- FAQ Section Development – Creating a detailed FAQ section tailored to the article's topic to answer common user queries and improve search engine visibility.
- Comparison Table Creation – Designing and integrating comparison tables for products or services, ensuring they are visually appealing and informative.
- Mobile Optimization – Ensuring the article is fully responsive and delivers a seamless experience on mobile devices.
- Publishing and Scheduling – Publishing articles on WordPress with the correct settings and scheduling them as needed for optimal audience engagement.
- Performance Monitoring – Using tools like Google Analytics or WordPress plugins to track article performance and adjust as necessary to maximize traffic and engagement.
Paradise Media LLC
Website Content Uploader
03.2023 - 05.2023
Job overview
- Upload and Format Content – Add blog posts, articles, and multimedia content while ensuring proper formatting for readability and engagement.
- Optimize Meta Titles and Descriptions – Write and add SEO-friendly meta titles and descriptions to improve click-through rates and search visibility.
- Keyword Integration – Insert targeted keywords naturally within the content, headings, and image alt text.
- Internal Linking – Create internal links to other relevant articles or pages to boost site structure and user navigation.
- Image Optimization – Compress images, add alt text, and rename image files with relevant keywords for faster loading and better search ranking.
- Set Up Categories and Tags – Organize content by assigning appropriate categories and tags to enhance site navigation and SEO.
- Embed Videos and Social Media Posts – Add multimedia elements like YouTube videos, Instagram posts, or tweets to enrich articles.
- Edit URLs – Create clean, keyword-rich, and user-friendly URLs for each piece of content.
Danse Evasion
SEO Management & Audit - French Speaker
08.2019 - 11.2019
Job overview
- Build Quality Backlinks: Partner with local dance studios, cultural organizations, and event websites to gain high-quality backlinks that enhance DANSE EVASION's authority and visibility.
- Optimize Google My Business: Ensure the DANSE EVASION profile is fully updated with correct contact information, engaging images, and customer reviews to improve local search rankings.
- Optimize Content for Keywords: Focus on niche keywords like “dance classes for beginners [city]” or “ballet lessons near me” and strategically integrate them into the website’s blog, titles, and descriptions.
- Improve User Experience (UX): Simplify navigation by creating clear menus for different dance styles, schedules, and pricing to keep visitors engaged and reduce bounce rates.
- Enhance Mobile Responsiveness: Ensure the DANSE EVASION website is fully optimized for mobile users, as a significant percentage of potential customers are likely browsing via smartphones.
- Fix Broken Links: Conduct an audit to identify and repair any broken internal or external links to maintain site credibility and improve crawlability.
- Boost Page Loading Speed: Optimize images, use caching techniques, and leverage a Content Delivery Network (CDN) to enhance site loading times, which is critical for both user experience and search rankings.
Education
Oklahoma State UniversityStillwater, OK
Certificate from Business And Entrepreneurship
08-2017
University Overview
- Professional Development: Customer Satisfaction
University of Abomey-Calavi, Benin RepublicBenin Republic, West Africa
Bachelor of Arts from English-as-a-Second-Language Education
07-2013
University Overview
- Professional Development: Didactic
Skills
- Off-page optimization
- Google search console
- Backlink analysis
- SEO auditing
Accomplishments
Accomplishments
- Resolved product issue through consumer testing.
Certification
- Search Engine Optimization (SEO) Certification - Semrush
Languages
French
Native or Bilingual
English
Professional Working
Timeline
Website Content Uploader
Paradise Media LLC
03.2023 - 05.2023
SEO Associate
Famous Blogger Olivier Roland
08.2021 - 11.2024
SEO Consultant
RankingCoach GmbH
03.2021 - Current
Wordpress Editor - Native French Speaker
TreasureHunter GmbH
08.2019 - 06.2023
SEO Management & Audit - French Speaker
Danse Evasion
08.2019 - 11.2019
Oklahoma State University
Certificate from Business And Entrepreneurship
University of Abomey-Calavi, Benin Republic
Bachelor of Arts from English-as-a-Second-Language Education
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