Ivy Sharma
Jersey City,NJ
Summary
Dynamic and creative social media strategist with a proven record at Rutgers, specializing in audience engagement and content creation. Successfully led initiatives that boosted visibility and engagement, achieving trending status across major platforms. Expertise in fostering community connections and empowering others through innovative leadership opportunities. Committed to leveraging digital marketing skills to drive impactful social campaigns.
Overview
5
5
years of professional experience
Work History
Social Media Ambassador
Rutgers, The State University of New Jersey
New Brunswick, NJ
08.2024 - Current
- Created and executed social media strategies to boost Rutgers visibility
- Developed and optimized creative content tailored for multiple social media channels, including TikTok, Instagram, LinkedIn
- Facilitated team coordination for Rutgers social media team
Engagement Hub Assistant
Rutgers, The State University of New Jersey
New Brunswick, NJ
10.2023 - 05.2024
- Guiding and engaging the Rutgers University–New Brunswick community in finding various high impact, experimental leadership and involvement opportunities
- Conducted workshops and curated online resources to equip students for diverse opportunities.
- Tracked co-curricular activities such as clubs, leadership roles, and organizations by engaging students individually and checking on them throughout semester
Rutgers Day Volunteer
Rutgers, The State University of New Jersey
New Brunswick, NJ
04.2023 - 04.2023
- Handled coordination of free performances, exhibits, and demonstrations throughout the Rutgers Day Event.
- Facilitated seamless coordination of assigned tables, fostering a hospitable environment.
- Led task rotation schedule to optimize workflow efficiency.
Creative Producer & Audience Engagement Specialist
Content Creators
Remote , NJ
07.2020 - 08.2021
- Contributed on a four person team of producers for a YouTuber with over six million subscribers creating concepts, ideas, and roles behind the scenes for his content
- Facilitated and moderated fan interaction on Twitch, maintaining a secure and appropriate space for over 50,000 viewers per stream.
- Designed and led an Alternate Reality Game (ARG) for viewers, integrating social media and official websites into a cryptic treasure hunt that trended #5 on Twitter/X and engaged nearly 20,000 players worldwide
Tutor
Team Wilderness
Jersey City , NJ
10.2019 - 12.2020
- Assisted middle school students with personalized tutoring in multiple subjects
- Resolved conflicts among classmates and encouraged a supportive learning atmosphere
- Conducted group activities to boost student collaboration
Education
B.A - Communications in Public Relations
Rutgers, The State University of New Jersey
New Brunswick, NJ05.2026
Skills
- Public relations
- Production & Development
- Marketing Development
- Leadership
- Communication
- Social Media
- Digital Media
- Research Analysis
- Team Collaboration
- Event Planning
- Content Creation
- Creativity
- Technology
- Problem Solving
- Trend Awareness
Languages
Hindi
Professional
Punjabi
Elementary
Korean
Elementary
References
References available upon request.
Timeline
Social Media Ambassador
Rutgers, The State University of New Jersey
08.2024 - Current
Engagement Hub Assistant
Rutgers, The State University of New Jersey
10.2023 - 05.2024
Rutgers Day Volunteer
Rutgers, The State University of New Jersey
04.2023 - 04.2023
Creative Producer & Audience Engagement Specialist
Content Creators
07.2020 - 08.2021
Tutor
Team Wilderness
10.2019 - 12.2020
B.A - Communications in Public Relations
Rutgers, The State University of New Jersey
Similar Profiles
Lesly Solis-ZeasLesly Solis-Zeas
Volunteer Engagement Work-Study Student at Rutgers, The State University of New JerseyVolunteer Engagement Work-Study Student at Rutgers, The State University of New Jersey
Anne FinettoAnne Finetto
Assistant Director Fitness and Wellness at Rutgers, The State University of New JerseyAssistant Director Fitness and Wellness at Rutgers, The State University of New Jersey
Ali Tayebi MeybodiAli Tayebi Meybodi
Resident Doctor at Rutgers, The State University of New JerseyResident Doctor at Rutgers, The State University of New Jersey