Ixta Gerard

Lead Generation:

• Achieved a remarkable 45% YoY increase in inbound "Contact Us" submissions.
• Spearheaded a 200% increase in Marketing Qualified Leads (MQLs).

Website Performance:

• Drove a substantial 23% YoY growth in website users.
• Reduced bounce rate by 30%, enhancing user experience.
• Increased average session duration by 41% and pages per session by 20%.

Email Strategy Optimization:

• Innovatively implemented RSD personalization, resulting in a 300% increase in email engagement.

Team Leadership and Marketing Strategy:

• Lead a specialized team focused on inbound and outbound campaigns, strategic alliances, and partnerships to grow the pipeline.
• Conducted three Salesforce/Pardot enterprise data migrations with a small administrative team.

Campaign Management:

• Manages lead generation/nurture campaigns aligned with the buyer's journey.
• Coordinates creation of campaign materials for emails, landing pages, ads, CTAs, etc.

Cross-Functional Collaboration:

• Spearheaded collaboration with Marketing, Sales Ops, and Sales teams to define, execute, and optimize lead scoring model and Account-Based Marketing (ABM) initiatives.

ABM Strategy and Integration:

• Developed and implemented ABM strategies, leveraging audience segmentation and tailored messaging for distinct buying personas.
• Integrated B2B demand generation tactics and tools across various channels.

Performance Tracking and Reporting:

• Continuously tracked and reported leads generated from marketing programs.
• Regularly assessed effectiveness based on conversion rates and ROI, providing recommendations for improvement.

• Co-founded a boutique PR agency and successfully positioned multiple clients as thought leaders, resulting in media coverage in top-tier outlets in the US and Latin American markets.
• Streamlined operational processes for improved efficiency and cost reduction.

• Led development of pan-regional B2B and B2C communication strategy and execution.
• Provided PR consulting, content development, and implemented integrated marketing campaigns designed to engage Millennials in the US and Latin American markets.

• Improved client satisfaction through effective communication, timely project completion, and consistent followup.
• Effectively managed and met campaign goals targeting the Hispanic market.

• Managed PR activities for US-based consumer programs targeting general and Hispanic customers.
• Provided strategic consulting and developed bilingual content for integrated marketing campaigns.

• Responsible for media and marketing activities, including budget management and supervision of junior staff, for major pharmaceutical and food industry clients
• Led the development of a mobile program targeting bilingual moms as part of a national campaign.

• Provided strategic consulting and developed content for integrated marketing campaigns.
• Acted as spokesperson on the Milk Mustache Mobile Tour and supervised US Hispanic marketing efforts.

• Developed media collateral for Latin America to provide marketing managers with communication tools for regional and local PR strategy execution: press releases, bylined articles, pitch angles, newsletters, speeches, bios, and fact sheets.
• Developed first 3 regional webcasts and coordinated HP's annual media luncheon.

• Created award-winning digital grassroots initiative to drive votes for archaeological site Chichen-Itza, as a New 7 World Wonder in the 3-D virtual world SecondLife - first project of its type undertaken globally by BM.
• Coordinated press familiarization trips for 50+ reporters to destinations in Mexico running logistics, budgeting and cost-control, and follow-up coverage.