Summary
Overview
Work History
Education
Skills
Certification
Timeline
Work Availability
Quote
References
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Iyanna Farrar

Charlotte,USA

Summary

Dynamic marketing leader with a proven track record at That GenZ Agency INC, excelling in team coordination and data-driven decision making. Achieved a 20% engagement increase through strategic insights and brand audits, while fostering strong client relationships. Recognized for adaptability and detail-oriented leadership, driving agency growth and campaign success.

Overview

10
10
years of professional experience
1
1
Certificate

Work History

Head Of Marketing

That GenZ Agency INC
Springfield, Mo
01.2025 - Current
  • Oversaw social media performance metrics for three client accounts, ensuring content alignment with brand voice and values.
  • Coordinated a diverse international team across a 16-hour time difference, achieving 98% on-time task completion.
  • Conducted quarterly business reviews with executives, presenting insights that drove 20% increase in engagement.
  • Performed brand audits for over 30 prospective clients, delivering strategic plans that led to 60% onboarding rate.
  • Analyzed customer feedback daily, contributing to 15% boost in conversion rates through targeted promotions.
  • Facilitated 35% increase in UGC creator inquiries, expanding agency's influencer network and enhancing campaign authenticity.
  • Recognized for detail-oriented leadership style, promoting campaign success and agency growth.

Personal Shopper

Harris Teeter
Charlotte, North Carolina
08.2024 - Current
  • Achieved Top 3 district rankings in online order fulfillment metrics within three months.
  • Resolved customer complaints with urgency, boosting satisfaction rates and repeat orders.
  • Trained new team members, elevating one cashier's performance to increase pick times by 10 orders weekly.
  • Maintained 12% month-over-month growth in online order volume, scaling from 50 to over 90 orders weekly.
  • Collaborated with store manager to ensure accurate in-stock levels for high-demand products.
  • Executed cash transactions and security checks at self-checkout, ensuring operational accuracy.
  • Updated sales floor pricing weekly, verifying promotional details to prevent inventory discrepancies.
  • Ensured quality control of perishable goods, delivering fresh and properly stored products.

Data Entry

Farrar Credit Financial
Charlotte, Nc
06.2015 - 07.2024
  • Executed high-volume data entry tasks with 99% accuracy, ensuring regulatory compliance and financial record integrity.
  • Facilitated credit score increases of over 100 points for clients through personalized financial plans.
  • Conducted detailed credit report analyses, providing actionable recommendations for score improvement.
  • Maintained weekly follow-ups with clients to discuss account progress, achieving a 25% increase in debt collection resolution.
  • Acquired an average of 15 new clients monthly via strategic social media marketing and referral incentives.
  • Updated dispute letters to credit bureaus every 30, 60, and 90 days to enhance credit outcomes.
  • Managed client records accurately while upholding confidentiality and compliance standards to support business reputation.
  • Implemented client-friendly communication strategies, fostering relationships and encouraging financial goal achievements.

Business Retention Rep

Charter Communications
Charlotte, NC
09.2023 - 03.2024
  • Retained 85% of at-risk accounts through customized solutions and proactive service, exceeding 80% retention target.
  • Increased mobile sales by 5% during first month, achieving 90% activation of sold devices.
  • Successfully preserved 60% of business accounts by transitioning them to residential internet and mobile packages.
  • Maintained precise account documentation and ensured regulatory compliance for enhanced reporting accuracy.

Leasing Consultant

The Scion Group
Greenville, NC
08.2022 - 03.2023
  • Achieved 100% building occupancy at First Street Place before January move-in deadline, marking first district property to fully lease.
  • Increased holiday leasing activity by 20%, driving record occupancy rates.
  • Boosted TikTok and Instagram engagement by 20% through targeted marketing and collaborations with student influencers.
  • Partnered with local businesses to elevate apartment tour volume by 15% monthly, increasing from 20 to 25 tours.
  • Introduced referral incentive program for students, reducing tenant turnover during peak leasing seasons.
  • Maintained exceptional tenant relations and administrative accuracy, contributing to high resident satisfaction rates.

Education

Bachelor of Science - Business Administration, Marketing

East Carolina University
Greenville, North Carolina
05-2023

Skills

  • Team coordination
  • Customer relationship management
  • Complex Problem-solving
  • Budget forecasting
  • Performance metrics
  • Adaptability
  • Training and development
  • Customer segmentation
  • Business development
  • Time management
  • Leadership skills
  • Team building
  • Brand strategy
  • Data-driven decision making
  • Tenant relations
  • Conflict resolution
  • Regulatory compliance

Certification

  • Salesforce CRM Certification
  • Google Ads Search and Display Certifications
  • Emerging Leaders Certificate (ECU Truist Leadership Institute)
  • Sales Certification (East Carolina University)

Timeline

Head Of Marketing

That GenZ Agency INC
01.2025 - Current

Personal Shopper

Harris Teeter
08.2024 - Current

Business Retention Rep

Charter Communications
09.2023 - 03.2024

Leasing Consultant

The Scion Group
08.2022 - 03.2023

Data Entry

Farrar Credit Financial
06.2015 - 07.2024

Bachelor of Science - Business Administration, Marketing

East Carolina University

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

"The best marketing doesn't feel like marketing."
Anonymous

References

References available upon request.

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