IYANNA ROACH
Reidsville,NC
Summary
Social-impact marketer (BSW; MBA in Marketing in progress) blending social work insight with sports marketing to grow inclusive, highly engaged fan communities. Experience across USGA Pathways, WSSU Athletics, and the HBCU All Star Game in social media, game-day operations, and community outreach.
Overview
5
5
years of professional experience
Work History
School Social Worker
Rockingham County Schools
08.2023 - Current
- Provide counseling, case management, and crisis response to address social, emotional, and academic barriers.
- Collaborate with teachers, administrators, and families to coordinate resources and individualized supports.
- Build community partnerships and lead outreach connecting students to services (food, housing, mental health).
Dance Team Head Coach
Reidsville High School Band
08.2023 - Current
- Lead and train a majorette dance team; design and teach routines.
- Plan practices, performances, and competitions; foster teamwork and discipline.
- Oversee auditions, selection, and logistics (costumes, props, music).
Marketing & Game Day Operations Intern
Winston Salem State University Athletics
08.2024 - 08.2025
- Supported campaign planning and content across social, email, and campus channels.
- Managed social calendars, posts, and basic analytics to grow engagement.
- Coordinated game day operations, promotions, and fan experience activations.
USGA Pathways Intern
United States Golf Association
- 06.2025
- Rotated through fan services, operations, and hospitality to support the 2025 U.S Open.
- Participated in workshops with industry leaders; completed career-readiness projects and networking.
- Supported community outreach aligned with the USGA’s mission to grow the game.
Marketing Intern
HBCU All Star Game
- 04.2025
- Support marketing for the HBCU All-Star Game by producing social content, flyers, and email copy that amplify player stories and event updates.
- Schedule posts, engage fans, and coordinate influencer/partner cross-promotions; assist with media day and community events.
- Assist game-day operations, sponsor activations, and on-site fan experience; capture content for rapid-turnaround highlights.
Social Media Manager
WSSU Rams TV
08.2021 - 05.2023
- Managed WSSU Rams TV social channels end-to-end, including content calendar, copywriting, and multimedia assets.
- Covered campus athletics and events with timely posts, short-form video, and live updates to grow engagement.
- Tracked basic performance metrics to optimize posting cadence and topics; collaborated with student producers and on-air talent.
Education
Masters Business Administration - Marketing
Grand Canyon University
Phoenix, AZ12-2027
Bachelor of Social Work -
Winston Salem State University
Winston-Salem, NC05.2023
Skills
- - Strategic Communications
- - Social Media Strategy
- - Content Creation
- - Community Outreach
- - Program Coordination & Resource Navigation
- - Adobe, Microsoft Office, Canva
Timeline
Marketing & Game Day Operations Intern
Winston Salem State University Athletics
08.2024 - 08.2025
School Social Worker
Rockingham County Schools
08.2023 - Current
Dance Team Head Coach
Reidsville High School Band
08.2023 - Current
Social Media Manager
WSSU Rams TV
08.2021 - 05.2023
USGA Pathways Intern
United States Golf Association
- 06.2025
Marketing Intern
HBCU All Star Game
- 04.2025
Masters Business Administration - Marketing
Grand Canyon University
Bachelor of Social Work -
Winston Salem State University