Jacaira Robinson
Creative Director | Visual Merchandiser | Content Strategist
Philadelphia,PA
Summary
Creative and detail-oriented Visual Merchandiser & Stylist with experience in luxury retail, team leadership, and brand storytelling. Passionate about curating engaging visual displays, driving sales through aesthetics, and crafting compelling brand narratives. Adept at merchandising, styling, content creation, and customer experience enhancement. Seeking to apply visual communication and merchandising expertise to Apple’s Career Experience program.
Overview
5
5
years of professional experience
1
1
Certification
1
1
Language
Work History
Manager
Apple
01.2024 - Current
- Drive customer engagement through in-store demos and experiential retail concepts.
- Ensure visual displays are on-brand, interactive, and customer-focused, contributing to a 15% sales increase.
- Manage store layout changes, ensuring an intuitive customer journey that highlights key product features.
- Train and mentor team members on presentation standards, and working with multiple customers. To achieve store goals.
Commercial & Lifestyle Modeling
Freelance
01.2024 - Current
- Presented brand narratives through compelling visuals, aligning with luxury aesthetics and product storytelling.
- Developed strong presentation and communication skills through commercial campaigns and content creation.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
Fashion, Architecture, & Lifestyle
Freelance Content Creator
09.2023 - Current
- Develop engaging visual content for social media, integrating fashion, architecture, and lifestyle aesthetics.
- Utilize Adobe Creative Suite and digital marketing strategies to craft impactful brand narratives.
- Apply visual merchandising principles to curate cohesive social feeds and aesthetic presentations.
- Showcase personal styling and product highlights in a way that aligns with luxury branding.
Coach
Visual Merchandising
04.2020 - 08.2022
- Created visually compelling store displays to elevate brand storytelling and maximize customer engagement.
- Styled mannequins and display tables to reflect current collections, trends, and seasonal themes.
- Collaborated with the corporate team to execute store re-merchandising and window displays aligned with brand guidelines.
- Assisted customers with styling, incorporating product knowledge and storytelling techniques.
- Maintained a luxury shopping atmosphere, ensuring seamless brand presentation and customer experience.
Education
Bachelor of Arts - French Language And Literature
Berlitz
Online01-2026
Skills
Visual Merchandising & Display Curation – Styling, store layout, brand storytelling
Certification
UX design Certification
Timeline
Manager
Apple
01.2024 - Current
Commercial & Lifestyle Modeling
Freelance
01.2024 - Current
Fashion, Architecture, & Lifestyle
Freelance Content Creator
09.2023 - Current
UX design Certification
09-2022
Coach
Visual Merchandising
04.2020 - 08.2022
Bachelor of Arts - French Language And Literature
Berlitz
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