Jack McGurrin

Mobile Accessories

• Built and own the accessories strategy for retail and digital channels — grew attach rate from 2% to 15%+ (retail 35%+), delivering 10x revenue growth with a path to 10x again over 2 years
• Designed and launched Spectrum Mobile-branded accessories across primary categories (power, cables, cases, bundles), achieving 6x YoY growth
• Lead A/B testing of accessory strategies across stores (launch, measure, report, iterate)
• Re-vamped the accessory stores (~800 stores) tiering methodology to drive inventory allocation among stores; utilized AI tools to bring in competitor proximity and demographic data along with numerous internal data variables

Product Strategy

• Developed an end-to-end product strategy prioritization framework — from ideation to concept to roadmap
• Analyzed market trends and consumer behavior to inform product development strategies
• Facilitated workshops to align stakeholders on project objectives and drive consensus on strategic direction
• Applied structured problem solving and analysis to build product concepts (Anytime Upgrade, same day delivery, standalone smartwatch, digital coach, certified pre-owned devices, data top offs, and more)
• Built pitch decks for leadership: problem/situation, opportunity/solution, KPI impacts, market sizing, and financial projections (NPV, revenue, margin, gross adds, churn)

Value-Added Services

• Building out VAS products (Norton Security, cloud storage, family safety) to improve customer stickiness and sell high-margin products via digital marketplace
• Led RFP for a device lifecycle management tool: evaluated responses, downselected, and presented recommendations to executives

Key Projects

• Growth to Profitability: Identified and modeled strategic and operational opportunities to improve vendor profitability — findings of $50M+ in savings
• AI Ambassador: Selected to lead responsible AI adoption across Product. Automated dashboard creation, data clustering (k-means, jenks, etc.) built workflow automation scripts, and facilitate weekly sessions to scale AI fluency
• OEM Growth: Created strategy to grow OEM sales 150%+ over one year through promo optimization, bundling, and event excitement
• Cognitive Walkthrough / CX: Assessed end-to-end digital buy flow, identified 100+ pain points, and pushed fixes through defects and product roadmap — improving CX across the business
• Customer Segmentation: Leveraged k-means clustering on demographic, geographic, behavioral, and technographic attributes to segment the customer base and deliver actionable insights for product development

Growth Execution

• Led a 15-week engagement for a ~$500M supply chain risk & compliance management client
• Delivered ABM strategy and plays, lead-to-opportunity process, full-funnel Salesforce dashboards (Marketing, Sales, SLT), sales handbook, coaching handbook, and enablement materials
• Increased sales opportunities, improved Sales & Marketing alignment via shared metrics and funnel visibility, and optimized S&M expense to best-in-class 15% of revenue

Commercial Due Diligence

• Assessed capital efficiency, product/channel fit, GTM benchmarks, and built an uplift model for a ~$600M security, networking, and storage provider (PE acquisition target)
• Evaluated sales structure, segmentation, coverage, and compensation across direct/indirect channels to identify efficiencies while maintaining growth above market rate
• Reviewed indirect channel distribution (VAR, Disti, MSP) and delivered partner program optimization recommendations
• Compared target benchmarks to best practice and identified areas of opportunity via KPI analysis
• Delivered a prioritized list of growth levers with sequenced value creation plan to the PE firm

Go-to-Market Strategy & Execution

• Led a GTM engagement for a restaurant management company looking to accelerate growth through Sales & Marketing strategy design and Salesforce Sales Cloud optimization
• Delivered buyer personas, buyer cycle heat map, buyer journey, and end-to-end marketing & sales process (lead management, opportunity management)
• Outcomes: improved forecast visibility, better pipeline management, increased deal size, reduced sales cycle time, and supported 15% YoY growth margin targets over 5 years

MVNO Launches & Go-to-Market Strategy (Xfinity, Cox, Spectrum & Dish)

• Part of cross-functional teams responsible for launching three MVNOs across product, supply chain, care/call center, finance, legal, device logistics, and vendor/partnership strategy
• Developed value proposition, MVP definition, and GTM strategy for a large MSO entering the postpaid wireless market
• Supported P&L model buildout with ~80+ key assumptions based on market research and historical experience
• Completed extensive competitive benchmarking to determine industry table stakes vs. differentiators across wireless features and customer expectations
• Led teams of 2–5 consultants across engagements

Digital Transformation — Wireless Customer/Agent Experience

• Managed an employee trial to test the customer and agent experience as part of a large-scale wireless transformation for a Fortune 50 MSO
• Validated readiness across the end-to-end customer lifecycle and key journeys (web, mobile app, contact center, retail)
• Built use cases across customer journeys, gathered participant feedback, and delivered recommendations on pain points and improvements to the VP of CX
• Transformation led to 1M net new subs within 2 years of full market launch

Learning & Development — Florida Power & Light / Gulf Power Merger (NextEra)

• People Advisory lead for the FPL–Gulf Power merger: responsible for full learning curriculum design and delivery (web-based, in-person, and remote sessions) as part of a CIS implementation (SAP S4 HANA / C4C)
• Led a team of 10 consultants (onshore/offshore) delivering training for ~500 end users (~15,000 training hours) across contact center, back office, and field operations
• Built a capacity planning model to support expected service level dips post go-live
• Developed C-Suite dashboards focused on training delivery, end user proficiency, and operational performance
• Performance on engagement led to promotion to Manager

Customer Experience Metrics Strategy

• Executed a current state assessment of customer experience metrics for a major U.S. utility
• Conducted ~100 stakeholder interviews (contact center reps through C-Suite) to identify pain points and improvement opportunities
• Synthesized qualitative and quantitative data to deliver future state dashboards and a 3+ year transformation roadmap
• Final readout presented to the Chief Customer Officer