Microsoft 365 Dynamics
Hi, I’m
Jackie Deluna
Wichita Falls,TX
Summary
Qualified Results-Oriented Digital Marketing Executive with a 20-year background in campaign management, brand development, interactive content and community engagement to effectively build loyalty and long-term relationships with clients. Proven successful at digital marketing including increasing traffic, market penetration and brand recognition with targeted and highly successful strategies. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
20
years of professional experience
Work History
E-Marketing BoutiqueWichita Falls, TX
Marketing Consultant
04.2018 - Current
Job overview
- Coordinated public relations efforts, securing positive media coverage that elevated brand recognition.
- Developed customized marketing plans for clients, addressing their unique needs and goals successfully.
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement..
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Implemented creative solutions to address unique challenges faced by clients in a variety of industries.
- Conducted market research and reported on clients' competition.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Boosted product sales through the creation of persuasive promotional materials and eye-catching visual designs.
- Tracked campaign performance using analytics tools, adjusting strategies as needed to maximize results continually.
- Analyzed competitor activities to identify trends and opportunities for differentiation in the marketplace.
Jupiter EdPacifica, CA
Vice President of Marketing & Business Development
04.2013 - 03.2018
Job overview
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
- Drove company branding efforts to increase market presence and brand recognition.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
- Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
- Developed overall marketing strategy and support implementation across four departments.
- Managed $1.5 million annual marketing budget.
- Maximized trade show presence by designing impactful booth experiences and coordinating pre-event promotional activities.
- Established strong relationships with key industry partners, securing valuable co-marketing opportunities and sponsorships.
- Revitalized underperforming products through rebranding efforts that resonated with target markets.
- Strengthened brand positioning by conducting market research and competitive analysis to identify unique selling points.
- Boosted website traffic by 200% by creating integrated social media strategy.
- Enhanced customer engagement with consistent messaging across multiple channels, including social media, email, and print.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed and implemented targeted digital strategy to improve business performance.
AMXRichardson, TX
Director of Global Education Marketing
01.2009 - 03.2013
Job overview
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Organized and executed robust, creative experiential marketing events.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
- Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.
Education
Midwestern State UniversityWichita Falls, TX
M.D. from Technology Education
University Overview
- Relevant Coursework: Digital Applications & Leadership
- Professional Development: Corporate Training & Development
Wayland Baptist UniversityPlainview, TX
Bachelor of Science from Education
Wayland Baptist UniversityPlainview, TX
Bachelor of Science from Computer And Information Systems
Skills
- Project Management
- Brand Messaging
- Social Media Management
- Conversion Rate Optimization
- Strategy Development
- Product marketing
- Campaign Development
- Competitive Analysis
- Brand Development
- Marketing Strategies
- Content Marketing
- CRM Management
Software
Pardot (Bought by Salesfoce)
Marketo
Adobe Creative
Salesforce
Timeline
Marketing Consultant
E-Marketing Boutique
04.2018 - Current
Vice President of Marketing & Business Development
Jupiter Ed
04.2013 - 03.2018
Director of Global Education Marketing
AMX
01.2009 - 03.2013
Midwestern State University
M.D. from Technology Education
Wayland Baptist University
Bachelor of Science from Education
Wayland Baptist University
Bachelor of Science from Computer And Information Systems