Jacklyn Friedman
New York,NY
Summary
Experienced Project Manager with the ability to adapt to continuously evolving business needs, driving progress and passion through cross-functional collaboration. Proven track record in managing and executing brand plans to deliver against set KPIs while establishing strong relationships between internal and external stakeholders through clear communication, critical thinking and agility.
Overview
8
8
years of professional experience
Work History
Lead Project Manager | Creative
Drizly
03.2023 - 03.2024
- Streamlined project workflows by implementing efficient processes and collaboration tools.
- Enhanced team productivity through effective resource allocation and workload management.
- Delivered over 400 high-quality creative projects on time and within scope, overseeing all aspects from concept development to final deliverables.
- Developed project timelines to guide teams through the execution of all creative initiatives.
- Conducted regular project reviews to assess progress and make necessary adjustments to timelines or resources as needed.
- Coached junior team members, providing guidance on best practices for managing creative projects effectively.
Project Manager | Brand Marketing
Drizly
01.2022 - 03.2023
- Delivered over 390 high-quality projects on time and within scope, overseeing all aspects from concept development to final deliverables.
- Collaborated with cross-functional teams to ensure seamless integration of creative elements into larger campaigns.
- Identified areas for process improvement in order to optimize efficiency within the department.
- Established strong relationships with stakeholders, ensuring a clear understanding of project objectives and expectations.
Creative Operations Project Manager | Peacock
Essence
08.2021 - 12.2021
- Conducted regular stakeholder meetings to provide status updates and solicit feedback on ongoing projects.
- Championed continuous improvement initiatives by identifying and executing on opportunities for operational enhancements.
- Collaborated with client on accurate trafficking requirements and stewarded internal trafficking and approval process.
- Improved client satisfaction by addressing concerns promptly and implementing feedback-driven improvements.
Marketing Project Manager
I. Friedman & Son Jewelers
07.2019 - 08.2021
- Enhanced customer engagement with targeted email marketing campaigns and content.
- Optimized website content for improved search engine rankings and increased organic traffic.
- Increased brand awareness by implementing strategic marketing campaigns and utilizing social media.
- Oversaw consistent brand messaging across all channels, reinforcing company identity and values.
- Designed and executed the creation of all promotional materials.
- Researched developing trends to stay updated with new ideas and marketing practices.
Marketing Coordinator | Brand Activation
Pernod Ricard USA
05.2018 - 07.2019
- Sourced vendors and project managed delivery for all branded merchandise across Absolut, Malibu, Kahlúa and Smithworks.
- Managed timelines and deliverables with creative agencies.
- Owned the creative operations process for digital brand signage and banner ads for Absolut Vodka's sports stadium sponsorships.
- Led weekly status meetings to prioritize project deliverables and set expectations.
- Worked with Product Development to optimize product specifications for the launch of Absolut Juice.
- Supported the maintenance of company websites with specific responsibility for Absolut Drinks.
Marketing Coordinator | Absolut
Pernod Ricard USA
08.2017 - 05.2018
- Coordinated the creation and distribution of branded corporate giveaways.
- Managed sales collateral across product lines and business segments including various versions for different markets.
- Tracked budget spend while managing purchase orders and vendor correspondence.
- Monitored databases to keep track of inventory.
- Planned and executed branded happy hours.
- Supported Brand Activation Director in operational improvements and resolution of customer issues to deliver top-notch support to sales force.
Marketing Assistant
Pernod Ricard USA
08.2016 - 08.2017
- Maintained schedules, tracked expenses and managed communications between project stakeholders.
- Aided senior leadership by executing comprehensive administrative and marketing support.
- Trained new team members on ways of working and company systems.
- Proofread marketing collateral to remedy mistakes in spelling, grammar and syntax.
Education
Bachelor of Arts - Communication Studies
University of Southern California
Los Angeles, CASkills
- Time Management
- Stakeholder Relations
- Effective Communication
- Detail Oriented
Timeline
Lead Project Manager | Creative
Drizly
03.2023 - 03.2024
Project Manager | Brand Marketing
Drizly
01.2022 - 03.2023
Creative Operations Project Manager | Peacock
Essence
08.2021 - 12.2021
Marketing Project Manager
I. Friedman & Son Jewelers
07.2019 - 08.2021
Marketing Coordinator | Brand Activation
Pernod Ricard USA
05.2018 - 07.2019
Marketing Coordinator | Absolut
Pernod Ricard USA
08.2017 - 05.2018
Marketing Assistant
Pernod Ricard USA
08.2016 - 08.2017
Bachelor of Arts - Communication Studies
University of Southern California
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