Jackson Brown
Memphis,Tennessee
Summary
Purposeful and enthusiastic media professional with seven years of experience and extensive knowledge in shooting and editing scripted and unscripted video content for digital use. Uses innovative techniques with a filmmaking background to tell stories visually while increasing brand awareness among multiple audiences.
Overview
7
7
years of professional experience
Work History
Digital Executive Producer
WATN ABC 24 News
01.2023 - Current
- Manage the ABC24 YouTube channel, growing the subscriber base from 33,000 to 61,000 over the course of the year
- Managed YouTube content during the Tyre Nichols protests in Memphis, gaining 10,000 new subscribers and increasing daily views by 50% over a month.
- Create branded template thumbnails for YouTube content, manage YouTube community posts and edit/post YouTube Shorts from longer-form videos on our channel to grow viewership
- Supervise content creation process for website and YouTube to verify on-brand, impactful and relevant content.
- Create social media graphics for stories on ABC 24's Facebook and Twitter pages.
Digital Content Producer
WATN ABC24 Memphis
12.2021 - 01.2023
- Produced and edited web video content for the ABC24 website and YouTube channel
- Implemented severe weather and breaking news livestream strategies on YouTube
- Managed content for the ABC24 YouTube channel during Eliza Fletcher disappearance and Ezekiel Kelly mass shooting in Memphis, gaining a 150% increase in viewership and 12,000 subscribers in a month.
- Researched, designed and implemented the first YouTube content strategy for ABC24.
- Produced, shot and edited original news content for ABC24, with an eye specifically for digital and YouTube content.
Mass Communication Specialist 2nd Class
United States Navy, USN
08.2016 - 08.2020
- Independently produced, shot and edited video content for the Navy, profiling unique sailors and editing their stories with a mind for digital broadcasting platforms.
- Led remote media production visits which connected Navy sailors to their hometown media markets, writing, shooting, editing and marketing more than 1400 stories for these visits in two years.
- Shot and edited video content for the aircraft carrier USS John C. Stennis, producing content for the ship's internal news channel.
Education
Bachelor of Arts - Public Relations
University of Memphis
Memphis, Tennessee08.2020
Skills
- Video production and editing expert using Adobe Creative Cloud
- Color correction expert using DaVinci Resolve
- YouTube SEO expert
- Cinematography
- Shot composition and storyboarding
- Visual storytelling
Accomplishments
- 2023 Regional Ed R. Murrow Award winner for digital investigative journalism.
- 2023 Regional Emmy Award nomination for breaking news content
Timeline
Digital Executive Producer
WATN ABC 24 News
01.2023 - Current
Digital Content Producer
WATN ABC24 Memphis
12.2021 - 01.2023
Mass Communication Specialist 2nd Class
United States Navy, USN
08.2016 - 08.2020
Bachelor of Arts - Public Relations
University of Memphis
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