Sarah Ferguson
Digital Executive Producer
Colorado Springs,CO
Summary
Award-winning Digital Executive Producer and broadcast journalist with 10+ years of experience leading digital strategy, producing impactful special reports, and delivering trusted multiplatform journalism. Recognized for strong editorial leadership, sound news judgment, and compelling coverage of law enforcement, military, and first responder stories. Trusted newsroom leader with a proven ability to build high-performing teams, drive audience engagement, and deliver breaking news under pressure.
Overview
2027
2027
years of professional experience
Work History
Digital Executive Producer
FOX21 News
8 2022 - Current
- Lead a team of three, overseeing content creation, workflow, and team development.
- Manage FOX21's streaming app, FOX21+, including content development and programming schedule.
- Manage website and social media, optimizing content to boost audience engagement.
- Write, review, and edit digital and broadcast articles for accuracy and storytelling.
- Coordinate broadcast and digital coverage with newsroom leadership.
- Oversee streaming and video content, ensuring high-quality, timely delivery.
- Improve collaboration between broadcast and digital teams, streamlining workflows and communication.
- Complete special reports for broadcast and digital platforms.
Live and Local Morning Reporter
FOX21 News
04.2021 - 08.2022
- Served as the sole live reporter for the award-winning FOX21 Morning News show.
- Set up, managed and presented seven live shots per day.
- Directed photographers on live shot setups and post-production editing.
- Edited and repurposed live content for later broadcasts.
- Frequently filled in as anchor and assisted in producing the four-hour newscast.
Nightly News Producer
FOX21 News
06.2020 - 03.2021
- Produced 5 p.m. and 6:30 p.m. newscasts, managing content and workflow for daily broadcasts.
- Supervised writing and broadcast content from a team of five reporters.
- Selected stories, organized rundowns, and wrote all newscast content.
- Served as on-air reporter in-studio or live on location when needed.
- Filled in as co-host for the Loving Living Local lifestyle show prior to producing shifts.
Social Media Coordinator
The Broadmoor
01.2019 - 06.2020
- Managed multiple social media accounts, creating engaging content to enhance brand presence.
- Developed and maintained a monthly content calendar to drive consistent audience engagement.
- Captured and edited photo and video content.
- Completed website updates, including copywriting and content management.
- Compiled and presented monthly social media analytics to track performance and inform strategy.
Multimedia Journalist, Anchor
FOX21 News
01.2017 - 01.2019
- Gathered and produced content for newscasts, including interviews, video, photos, written copy, and edited packages for live or recorded segments.
- Presented stories live on location or in-studio.
- Managed social media updates for daily stories.
- Served as fill-in anchor and producer for various newscasts.
Nightly News Producer
FOX21 News
06.2015 - 01.2017
- Launched and produced brand-new 5 p.m. and 10 p.m. newscasts.
- Served as regular producer for the 6:30 p.m. newscast.
- Frequently filled in on Friday nights to produce the award-winning 9 p.m. newscast.
- Managed all written content, including selecting local and national stories and supervising reporters’ contributions for air.
Morning News Producer
FOX21 News
05.2014 - 06.2015
- Produced two hours of the four-hour morning show.
- Researched stories, wrote content, and updated social media to drive audience engagement.
- Created and hosted a weekly segment, "App of the Week," highlighting trending apps.
- Trained new producers and coordinated scheduling for in-studio guests.
News Intern
FOX21 News
03.2014 - 05.2014
- Trained with multimedia journalists on video editing, content creation, and compelling storytelling techniques.
- Participated in daily newsroom meetings, contributing ideas for news coverage.
- Gained hands-on experience in anchoring, producing, and reporting.
Education
Bachelor of Arts - Communications With A Media Studies Emphasis
University of Colorado Colorado Springs
05.2001 -
Skills
Digital Content Strategy, Editorial Leadership & News Judgment, Breaking News & Live Coverage, Broadcast & Digital Production, Special Reports & Enterprise Storytelling, Website & CMS Management (WordPress), Audience Growth & Engagement, SEO & Content Optimization, Chartbeat, Google Analytics & Adobe Analytics, iNews, ENPS, Akta, vMix, Adobe Premiere Pro, Writing, Editing & Copy Optimization, Videography & Video Editing, Social Media Strategy, Public Relations & Community Engagement, Team Leadership & Talent Development, Workflow & Deadline Management
Accomplishments
- The FOX21 News Digital Team and FOX21News.com was recognized for Best Station Website during the 2026 Colorado Broadcasters Association awards.
- Recognized for Best Community Service Campaign for leading an exclusive partnership between FOX21 and the DEA Rocky Mountain Field Division.
- Developed and produced multiple on-air packages and web articles to raise awareness about Colorado’s drug crisis, focusing on fentanyl and counterfeit pills.
- Educated parents, teens, and adults on community risks and DEA efforts to combat drug-related issues.
- Completed a five-week program providing an in-depth understanding of federal law enforcement operations, terminology, and best practices for accurate and informed journalism.
- One of three journalists in the state chosen to participate in the program.
Award of Excellence, Colorado Broadcasters Association (2026)
Award of Excellence, Colorado Broadcasters Association (2025)
DEA Rocky Mountain Field Division Citizens Academy (2025)
Timeline
Live and Local Morning Reporter
FOX21 News
04.2021 - 08.2022
Nightly News Producer
FOX21 News
06.2020 - 03.2021
Social Media Coordinator
The Broadmoor
01.2019 - 06.2020
Multimedia Journalist, Anchor
FOX21 News
01.2017 - 01.2019
Nightly News Producer
FOX21 News
06.2015 - 01.2017
Morning News Producer
FOX21 News
05.2014 - 06.2015
News Intern
FOX21 News
03.2014 - 05.2014
Bachelor of Arts - Communications With A Media Studies Emphasis
University of Colorado Colorado Springs
05.2001 -
Digital Executive Producer
FOX21 News
8 2022 - Current