Jackson Lanier

Successfully led and developed a high-performing team of sales representatives, responsible for generating an average of $1M in annual revenue per rep, contributing to a $12M+ branch. Oversaw daily operations, coached reps to exceed targets, and implemented performance-driven strategies that improved overall efficiency and sales effectiveness. Achieved a 10% increase in ROI over PY by optimizing processes, strengthening team performance, and leveraging data-driven decision-making to elevate branch profitability.

• Drove over $1M in annual sales, earning recognition as the top sales representative in the company before transitioning into a management role. Managed the full sales cycle by running daily leads, generating new business through cold calling and door-to-door outreach, and delivering professional presentations at HOA meetings and industry expo shows. Served as an account manager, providing consistent follow-up and building long-term client relationships. Identified landscape needs and successfully upsold services such as fertilization, weed control, tree care, and pest control. Proactively generated and tracked my own leads, maintained detailed account records, and consistently drove revenue through strategic prospecting and solution-focused sales.