Jaclyn Herbst
Fort Worth,TX
Summary
Product operations professional experienced in managing the end-to-end product lifecycle across multiple DTC brands. Background includes experience with major brands such as Coca-Cola and Disney, with expertise in cross-functional coordination and using sales analytics to drive product decisions.
Overview
12
12
years of professional experience
Work History
DTC Operations Manager
Bioworld
07.2019 - Current
- Product Operations: Manage product operations across Heroes & Villains and The Boys Store, overseeing the product lifecycle from assortment planning and purchasing through inventory management, marketing launches, and product performance.
- Purchasing & Inventory: Manage inventory levels and replenishment strategies, placing 250+ purchase orders YTD across product launches and replenishment needs while proactively sunsetting aging inventory.
- Events: Play a key role in executing major trade show events, including San Diego Comic-Con and New York Comic Con; develop event assortments, coordinate product transit, and oversee Point-of-Sale setup.
- Marketing: Partner with the Project Manager to plan and execute marketing events and product launches, coordinating sample deliveries and ensuring products are available on schedule.
- Product Design: Collaborate with designers to develop and launch 450–500 SKUs annually, leveraging sales analytics, historical performance, and market/trend analysis to shape product assortments and decisions.
- Licensing: Manage relationships and product workflows across 15–20 licensors, including Lucasfilm and Marvel, coordinating product approvals, launches, and event execution while ensuring compliance with licensing requirements.
- Logistics: Track 100+ product shipments YTD from factory departure through fulfillment-center delivery, coordinating multiple transportation modes to optimize delivery timelines and freight costs/margins.
Senior Event Sales Representative
Bowlero Corporation
06.2017 - 07.2019
- Planned large-scale events for corporate clients
- Developed monthly sales projections and delivered district P&L reporting to senior leadership; identified growth opportunities and performance against targets.
- Two-time National Quarterly Sales Winner, exceeding sales goals by nearly 40%
Retail Sales Representative
The Hershey Company
06.2014 - 01.2017
- Managed $7.6 million territory serving Walmart, King Soopers, Safeway, tracked product and sales
- Consulted directly with client upper management to improve store displays and sales
- Walmart Customer Advocate – liaison between Walmart buyers and area sales team
Education
Bachelor of Business Administration - Marketing
Rawls College of Business, Texas Tech University
Lubbock, TX05-2014
Skills
- Adept at both Adobe CS and MS Office
- Strong interpersonal skills - building trusted client relationships
- Utilizing GAP Analysis to identify and execute steps to achieve end goals
Timeline
DTC Operations Manager
Bioworld
07.2019 - Current
Senior Event Sales Representative
Bowlero Corporation
06.2017 - 07.2019
Retail Sales Representative
The Hershey Company
06.2014 - 01.2017
Bachelor of Business Administration - Marketing
Rawls College of Business, Texas Tech University