Jaclyn Kranis
(Relocating To Portland),OR
Summary
Brand Manager & Creative Storyteller with 6+ years leading brand strategy, social media, and visual storytelling across nonprofit, CPG, apparel, and lifestyle brands. I combine a sharp eye for design, strong attention to detail, and cohesive brand expression to turn complex missions into compelling narratives, multi-channel campaigns, and polished visual identities. I lead creative teams and manage social media platforms with strategic vision. I excel at multi-tasking and delivering on-brand, high-impact work that drives engagement, community, and lasting brand equity. I believe great storytelling doesn’t just capture attention. It creates momentum.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Content Marketing Specialist
Austin Angels
Buda, TX
08.2024 - Current
- Serve as the primary steward of brand identity across Austin Angels and National Angels, overseeing visual language, brand voice, and storytelling across all social media and digital touchpoints.
- Lead strategy, creation, and execution for all social media platforms, managing a combined audience of 28,000+ followers and ensuring cohesive, on-brand content across Instagram, LinkedIn, and emerging channels.
- Develop and execute high-impact short-form video, photography, and multi-channel campaigns that translate complex mission-driven foster care work into compelling, design-forward narratives that build community and drive engagement.
- Direct and produce ongoing progress storytelling for the development of a first-of-its-kind Foster Care Community Center, documenting the vision, design evolution, and impact of the space through cinematic content and strategic campaigns.
- Collaborate cross-functionally with leadership, programs, and external partners to support marketing initiatives, campaign launches, and client-facing assets while maintaining brand consistency and polish.
- Manage content calendars, campaign timelines, and performance insights with a detail-oriented approach, balancing creative execution with strategic goals and deadlines.
MultiMedia Specialist
Comal County Habitat for Humanity
New Braunfels, TX
09.2023 - 06.2024
- Translated the mission and process of homebuilding into cohesive visual storytelling, supporting brand identity across construction projects, community initiatives, and partner communications.
- Produced and designed multi-format visual assets including graphics, mockups, styled photography, animation, and written content that elevated brand clarity and engagement for internal teams, volunteers, and donors.
- Led campaign development highlighting the impact of housing projects and community partnerships, using narrative-driven content to increase participation, visibility, and donor support.
- Collaborated cross-functionally with construction teams, leadership, and program staff to accurately document the homebuilding process and ensure brand-aligned, visually compelling content.
- Oversaw content calendars, deliverables, and design interns, providing direction and feedback to ensure cohesive, on-brand, and high-quality visual communication.
Communications & Marketing Consultant (AmeriCorps)
Creative Action
Austin, TX
04.2022 - 10.2023
- Directed communications strategy to strengthen brand cohesion across digital channels, optimizing engagement workflows and ensuring consistency across all organizational touchpoints.
- Developed video storytelling, motion graphics, and campaign assets that translated complex program goals into clear, emotionally resonant visual narratives.
- Co-led rebranding initiatives, contributing to brand identity refinement through updated messaging, visual systems, and design recommendations across marketing and program deliverables.
- Applied expertise in color theory, design principles, AI tools, and motion graphics to produce cohesive, polished content aligned with organizational values and audience needs.
- Collaborated closely with leadership, educators, and program teams to support marketing initiatives and elevate visibility within the creative arts and education community.
Associate Producer
Creative Haven
Austin, TX
08.2021 - 04.2023
- Led end-to-end production of brand and marketing video content across social, digital, and campaign channels for a diverse client portfolio, including CPG and apparel brands.
- Translated technical product features and brand values into compelling visual narratives, supporting cohesive brand storytelling and consumer engagement across platforms.
- Directed production teams and managed client-facing communication to ensure alignment, creative clarity, and timely delivery of high-quality, on-brand assets.
- Collaborated with creative teams to develop concepts, storyboards, and creative direction informed by industry trends and brand objectives.
- Oversaw post-production workflows including editing, sound design, and visual effects, maintaining consistency with brand standards and campaign goals.
- Drove performance-focused storytelling initiatives that achieved over 1 million total audience views, demonstrating impact through strategic creative execution.
Social Media Manager
Target Public Media
Austin, TX
10.2020 - 07.2021
- Managed the social media strategy and day-to-day operations for PsycheTruth across YouTube (4M+ subscribers) and Instagram (22K+ followers), ensuring consistent brand voice, audience engagement, and platform growth.
- Planned, scheduled, and published content across all channels, coordinating video, graphics, and copy to maximize reach, engagement, and community interaction.
- Monitored performance analytics, social insights, and audience trends to optimize content strategy, drive engagement, and inform leadership decisions.
- Responded to community interactions, comments, and messages, cultivating an engaged and loyal audience while maintaining brand tone and reputation.
- Collaborated with creative and marketing teams to design campaigns, integrate paid and organic strategies, and ensure all social content aligned with overall brand identity.
Production Assistant & Social Media Specialist
Eyecon Video Production
Plano, TX
06.2019 - 09.2020
- Supported production and post-production workflows for diverse client campaigns, including Ford, Petmate, DFW Airport, and Make-A-Wish, ensuring brand-aligned, high-quality video content.
- Managed and optimized social media campaigns, increasing audience reach and subscriber growth by 20%, while creating content that strengthened brand storytelling and credibility.
- Coordinated communication between production crews and departments, facilitating efficient setup of cameras, lighting, audio, and other technical equipment on-location and in-studio.
- Organized and maintained complex media assets, including video, audio, and collateral, ensuring accessibility, consistency, and alignment with client brand standards.
- Assisted with multi-platform content planning and execution, supporting campaigns that enhanced brand visibility and audience engagement.
Communications & Events Coordinator (Intern)
Downtown York
York, PA
03.2018 - 05.2019
- Contributed to the Downtown York rebrand, helping develop new taglines, fonts, color palettes, and visual identity to position the city as “historically edgy.”
- Coordinated and executed community and donor events to strengthen brand visibility, local engagement, and partnerships with area businesses.
- Produced multimedia content and branded collateral that amplified community initiatives and established a consistent brand voice across communications channels.
Education
BA - Mass Communications & Film Studies
York College of Pennsylvania
York, PA05-2019
Skills
- Brand Strategy & Management
- Social Media Management & Content Development
- Multi-Channel Campaigns
- Creative Storytelling
- Graphic Design & Adobe Creative Suite (Illustrator, Photoshop, InDesign, Figma)
- Strategic & Creative Vision
- Project & Budget Management
- Team Leadership & Cross-Functional Collaboration
- Effective Communication
- Detail-Oriented
- Client-Facing Branding Packages
Certification
Fundamental's of Digital Marketing Google Certified
Timeline
Content Marketing Specialist
Austin Angels
08.2024 - Current
MultiMedia Specialist
Comal County Habitat for Humanity
09.2023 - 06.2024
Communications & Marketing Consultant (AmeriCorps)
Creative Action
04.2022 - 10.2023
Associate Producer
Creative Haven
08.2021 - 04.2023
Social Media Manager
Target Public Media
10.2020 - 07.2021
Production Assistant & Social Media Specialist
Eyecon Video Production
06.2019 - 09.2020
Communications & Events Coordinator (Intern)
Downtown York
03.2018 - 05.2019
BA - Mass Communications & Film Studies
York College of Pennsylvania