Jacob Anderson

• Built and scaled PAR's SaaS-focused, outbound, marketing-enabled sales motion following the acquisition of Delaget, helping establish an outbound process where limited SaaS outbound infrastructure previously existed.
• Launched 40+ full-stage outbound campaigns in 2025, owning messaging strategy, prospecting lists, Salesforce campaign tracking, sales enablement, and campaign execution.
• Drove 165%+ attainment of the 2025 marketing pipeline quota, with approximately 90% of the pipeline generated by franchisee-focused growth campaigns that were created and executed independently.
• Delivered engagement across campaigns, including 25%+ open rates, 3%+ click rates, and 1%+ reply rates for new rooftop, and 45%+ open rates, 5%+ click rates, and 2.5%+ reply rates for cross-sell.
• Served as the primary bridge between Sales and Marketing for franchisee campaigns by creating sales-ready outbound campaigns, enabling reps with messaging and frameworks to directly support pipeline growth.

• Promoted to this role based on mastery of the Sales Development Representative process, and consistent execution across prospecting, qualification, and pipeline support.
• Served as a mentor and enablement resource for new SDRs, coaching on outbound strategy, qualification frameworks, and effective use of sales tools.
• Ensured CRM data integrity by maintaining accurate account, contact, and opportunity records, improving handoffs, and visibility for sales leadership.

• Generated $165K in closed-won pipeline, the highest closed-won total on the SDR team during this period.
• Built and formalized Delaget's first official SDR process and program, collaborating with a small team to establish prospecting, qualification, and handoff standards, still in use today.
• Prospected, qualified, and scheduled sales meetings with restaurant operators, while maintaining strong CRM hygiene, and supporting effective deal progression for sales partners.

Summit Singers is a tenor/bass a cappella group affiliated with the University of St. Thomas.

• Provided organizational leadership and collaborated with executive partners to establish long-term goals.
• Completed numerous musical arrangements, which were then performed by the Summit Singers.
• Lead other students to succeed as performers, as well as individuals.

• Created finance-based valuation plans for assigned firms' previously invested companies, creating the potential to achieve 10x EBITDA.
• Made data-backed investment recommendations to five major firms surrounding the Twin Cities.
• Studied the evolution of start-ups in all stages of funding through the perspectives of both the executive and the investor.

• Advanced to the top 16 concepts out of 60+ initial concept submissions through a submission-based process to pitch to a panel of judges in a real-life investor pitch environment.
• Competed against MBA students as an undergraduate in the concept challenge.
• Awarded a $500 scholarship for pitching in the semi-finals of the concept challenge.

• Managed all social media platforms for the University of St. Thomas Chamber Singers, owning content planning, posting, and account oversight.
• Built the Chamber Singers' initial social media following from the ground up, establishing brand presence and early audience engagement.
• Developed and discussed digital marketing strategies to support long-term audience growth and visibility for performances and events.