Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Jacob Bennett

Grand Rapids

Summary

Experienced Analyst with expertise in transforming raw data into actionable insights through Tableau Dashboarding. Equipped with Adobe Analytics and Google Analytics Certifications to drive data-driven decision-making across teams and clients/brands. Proven track record of optimizing reporting processes and strong proficiency in Advanced Excel, Power BI, Data Modeling, and Data Visualization tools.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Data Analyst

Levelwing
07.2024 - 08.2025
  • Implemented Google Tag Manager tracking and conducted website audits. across several clients with one having 36 websites in 4 months.
  • Managed Adobe Implementation and tracking maintenance across 3 separate clients .
  • Delivered process documentation to increase efficiency and scalability of tracking strategy.
  • Served as a subject matter expert on implementation strategy across clients.

Analyst, Analytics

Publicis Collective
06.2022 - 07.2024
  • Developed platform dashboards in Adobe Workspace and Tableau to enhance data delivery efficiency.
  • Used Adobe Workspace and Site Traffic dashboards to inform OEM's retargeting strategy, adaptable for other brands to enable rapid, data-driven insights.
  • Built a troubleshooting dashboard within Tableau to detect potential tagging issues early, improving media/campaign correction and saving time and money.
  • Used Power BI and Advanced Excel for more niche reporting cases.

Media Associate

Publicis Collective
06.2021 - 06.2022
  • Participated in a Publicis Collective Pilot program, gaining exposure to Client Operations, Investment, Analytics, and Brand Experience teams over 12 months.
  • Completed the PMTP new hire onboarding course, collaborating with a team to deliver a digital media recommendation for streaming TV apps, and presented to leaders and peers (30+ persons).
  • Mentored new PMTP hires, providing guidance during their team presentations across two mentoring periods for a total of 4 mentees.
  • Delivered daily, monthly, and annual internal team reports, including visualizations and actionable insights.

Education

Bachelor's degree - Advertising Management

Michigan State University College of Communication Arts And Sciences
12.2020

Skills

  • Tableau Dashboarding
  • Adobe Workspace
  • Adobe Business Practitioner Professional
  • Data Modeling
  • Advanced Excel / Power BI
  • Python familiarity

Certification

Adobe Business Practitioner Professional

Microsoft Power BI for Business Intelligence, Udemy

Microsoft Excel Business Intelligence w/ Power Query & DAX, Udemy

Tableau Data Analyst Specialist Desktop Certification Prep, Udemy

Microsoft Excel Advanced Excel Formulas & Functions, Udemy

Microsoft Excel Data Visualization with Excel Charts & Graphs, Udemy

Timeline

Data Analyst

Levelwing
07.2024 - 08.2025

Analyst, Analytics

Publicis Collective
06.2022 - 07.2024

Media Associate

Publicis Collective
06.2021 - 06.2022

Bachelor's degree - Advertising Management

Michigan State University College of Communication Arts And Sciences

Similar Profiles

CREATE PROFILE