Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Jacob Buse

Lubbock,TX

Summary

Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.

Overview

4
4
years of professional experience

Work History

Digital Campaign Manager

Townsquare Ignite
05.2023 - Current
  • Managed cross-functional teams to develop, launch, and optimize successful digital marketing campaigns.
  • Ensured compliance with legal requirements, maintaining a high standard of ethical conduct in all aspects of digital campaigning.
  • Increased longevity of accounts by providing individualized customer service and developing relationships with account holders.
  • Overcame challenges in campaign execution with proactive problem-solving skills and adaptability.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Strategic Marketing Consultant

Sinclair Broadcast Group
09.2022 - 02.2023
  • Consulted with clients on business issues and developed innovative proposals.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Optimized scheduling practices for better use of available airtime slots, increasing both ad revenue potential and viewer satisfaction levels.
  • Coordinated meetings and programming initiatives with community leaders to create interesting, compelling and informative governmental interest pieces.
  • Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.

Small Business Owner

Eos Media, LLC
02.2020 - 09.2022
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
  • Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
  • Managed budgets and optimized spending for maximum return on investment in paid search initiatives.
  • Managed a team of third-party freelancers to streamline deliverables and efficiently launch campaigns.

Education

No Degree - Public Administration

Texas Tech University
Lubbock, TX
05.2018

High School Diploma -

Centennial High School
Frisco, TX
06.2016

Skills

  • Performance Reporting
  • Contract Negotiation
  • Project Management Abilities
  • Communication and Writing Skills
  • Programmatic Buying
  • New Business Development
  • Sales Funnel Optimization
  • Budget Management
  • CRM Management
  • Client Relations

Accomplishments

    Circle of Excellence Award recipient at Sinclair for outstanding sales performance and thoughtful approach to client outreach.

Timeline

Digital Campaign Manager

Townsquare Ignite
05.2023 - Current

Strategic Marketing Consultant

Sinclair Broadcast Group
09.2022 - 02.2023

Small Business Owner

Eos Media, LLC
02.2020 - 09.2022

No Degree - Public Administration

Texas Tech University

High School Diploma -

Centennial High School

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Jacob Buse