Jacob Henthorne
St. Petersburg,FL
Summary
Focused advertising professional well-versed in balancing business, marketing, and sales needs with high-quality advertising. Proficient in using Facebook, Google, and other online platforms to advertise, as well as capitalizing on traditional strategies to diversify approaches. Digital Coordinator with over two years of experience supporting high-volume digital campaigns across broadcast media and agency environments. At WFLA/Nexstar and Parker Street, I managed campaign trafficking, analytics and optimization across display,social,video and OTT—ensuring accurate delivery, means performance insights and smooth collaboration between sales, ad ops and clients. Strategic and innovative with a passion for driving brand awareness and product performance. Successful at approaching and solving various problems with practical solutions. Full of energy, Ready to learn, and laser focused on putting in the extra mile to not only ensure that an investment in me is worth your while.
Overview
10
10
years of professional experience
Work History
Digital Sales Coordinator
Nexstar Media Group Inc. — Parker Street
Tampa, Florida
04.2025 - Current
- Joined a newly launched, Nexstar-backed internal digital agency, selected to help build foundational processes, workflows, and client management standards during its startup phase.
- Managed full-funnel digital campaigns across display, social, and video, contributing to the agency’s early growth by delivering dependable execution and clear, data-driven insights.
- Played a key role in executing and optimizing an integrated paid social, organic social, and CTV strategy for HVAC clients, driving a 79.6% lift in organic reach and a 29.7% increase in ad views, resulting in a 30.6% overall increase in audience exposure.
- Supported the execution and optimization of a CTV campaign for home services clients, contributing to a 22.53% increase in CTR through refined audience targeting, creative alignment, and performance monitoring. Assisted with reporting and analysis that demonstrated the effectiveness of CTV as a high-impact channel for driving engagement.
Digital Sales Coordinator
Nexstar Media Inc. - WFLA Digital Media
Tampa, Florida
08.2024 - Current
- Coordinated digital sales campaigns across multiple platforms for targeted audience engagement.
- Trafficked, launched, and reported across display, video, paid social and OTT using Google Ad Manager and WideOrbit
- Collaborated with sales team to develop promotional strategies and marketing materials.
- Managed client accounts, ensuring timely communication and service delivery.
- Analyzed weekly performance across digital channels; Presented optimization insights to clients, influencing shifts in spend and creative strategy.
Media Coordinator
FKQ Advertising + Marketing
Clearwater, Florida
06.2023 - 06.2024
- Collaborated with vendors to maintain placed media schedules.
- Gain a strong understanding of audience insight, and use data to inform media strategies.
- Assisted the Senior Media Buyers/Planners and the Media Department in a wide variety of tasks required for daily monitoring of digital, print, and OOH campaigns.
- Tracked and presented reports on placement performances, and presented them to clients.
- Assisted with Tampa General Hospital, Essilor of America, and Canada.
- Created, organized, and coordinated insertion orders using Freewheel.
- Provided analysis and points of view for clients.
Intern
CCAH (Chapman Cubine Allen & Hussey)
Washington, DC, DC
05.2021 - 08.2021
- Interned for the award-winning direct marketing firm CCAH from the months of May through August of last year, CCAH is an omnichannel donor-centric marketing firm with impactful direct mail, multimedia digital, phone, and mobile strategies.
- I assisted with Proofreading and editing documentation to alleviate errors prior to distribution.
- Collaborated with team members to grow contributions through diligent focus and attention to detail.
- Independently responsible for all media reporting analysis, data management, optimization recommendations, and presenting results to clients.
- Gathered data and prepared materials for corporate meetings.
- Worked alongside senior team members to learn related job tasks and roles in the field of non-commercial digital marketing.
- Performed clerical tasks by drafting and proofreading emails.
- Learned advanced skills from experienced digital marketing professionals and continuously improved team contributions.
Marketing Assistant
Daniel Henthorne
LaBelle, FL
05.2016 - 08.2018
- Monitored and evaluated web analytics to recommend proactive adjustments to strategies.
- Wrote creative and engaging briefs for internal and external agencies.
- Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
- Assisted in organizing promotional events and tradeshows.
Education
Bachelor of Arts - Advertising
The University of Alabama
Tuscaloosa, ALSkills
- Customer demographics
- ROI calculations
- Strong lead development skills
- Proficient in major social media marketing platforms: Facebook, Twitter, Instagram, Pinterest,
- Excellent communication skills
- Superb time management
- Interpersonal Skills
- Database Management
- Workflow Optimization
- Sales expertise
- Sales Forecasting
- Data analysis
- Campaign management
- Performance optimization
- Digital marketing budgeting
- Digital advertising expertise
Timeline
Digital Sales Coordinator
Nexstar Media Group Inc. — Parker Street
04.2025 - Current
Digital Sales Coordinator
Nexstar Media Inc. - WFLA Digital Media
08.2024 - Current
Media Coordinator
FKQ Advertising + Marketing
06.2023 - 06.2024
Intern
CCAH (Chapman Cubine Allen & Hussey)
05.2021 - 08.2021
Marketing Assistant
Daniel Henthorne
05.2016 - 08.2018
Bachelor of Arts - Advertising
The University of Alabama