JACOB PINEDA
San Jose,CA
Summary
Experienced and dynamic Public Relations professional with a proven track record of cultivating impactful media relationships, crafting compelling narratives, and driving brand visibility. Proficient in strategic communication planning, account management, and leveraging diverse platforms to amplify brand messaging. Adept at fostering positive stakeholder engagement and delivering measurable results in fast-paced environments. Passionate about creating authentic connections and enhancing brand reputation through strategic PR initiatives. Ready to bring creativity, adaptability, and a results-oriented mindset to the table.
Overview
7
7
years of professional experience
Work History
Public Relations Associate Account Executive
Jmac PR
Remote
12.2023 - 04.2024
- Manage and work across multiple assigned client-facing accounts within the B2B/B2C tech, AI, Martech, Data Analytics, Mobile Gaming industries, etc...
- Conduct media and analyst relations for assigned accounts in the form of pitching and following up with contacts to consistently produce opportunities and results
- Form strong media relationships and secured coverage in renowned outlets such as AdExchanger, SmartBrief, Chief Marketer, MarTech Cube, SalesTech Star, and many more
- Secured and staffed briefing interviews with Digiday, CNBC, Kansas City Business Journal, and more
- Build media, analyst, and podcast lists via Cision, Muck Rack, Podchaser, Google News
- Researched relevant organizations and individuals to identify potential relationships.
- Build and update client lists for industry events and awards via Monday.com
- Conducted research on competitors' activities related to public relations initiatives.
Public Relations Intern
Jmac PR
Remote
08.2023 - 11.2023
- Assist in tracking client and industry news (Media Monitoring)
- Assist in building media and analysts lists
- Assisted in the development of press releases, media advisories and other communications materials.
- Monitored news stories related to client's industry and competitors.
- Assist in conducting media relations for assigned accounts in the form of pitching and following up with contacts to consistently produce opportunities and results
- Compile interview briefing document materials
- Update client PR trackers via Monday.com
- Drafted letters, articles, newsletters, speeches, blog posts and other materials for internal and external use.
Marketing Intern
RippleMatch
Remote
03.2023 - 05.2023
- Selected from a pool of thousands of candidates to work closely with leaders of RippleMatch's Leadership Team
- Leveraged various growth strategies and tools including social media, email marketing, presentations, and peer and faculty member networking to grow the user base and awareness on campus
- Created and executed social media strategies to increase customer engagement.
- Strategically assessed growth and performance metrics to improve, change and/or help design new growth strategies
- Compiled data on customer demographics, preferences, needs, and buying habits.
Specialist
APPLE
SAN JOSE, CA
09.2021 - 11.2022
- Deliver a personable customer experience in any environment and to be invigorated by constant personal interaction
- Excite, inform, and educate customers about new and existing products and their features
- Partner with Genius Bar, leadership teams, and Apple Care Support Teams in order to complete cross-functional tasks
- Be passionate and embrace the guidelines that embody Apple’s unique style of service
- Generated leads, appointments, and follow ups for Apple business accounts via telephone, email, and data insight tools resulting in an increase in Apple Business customer acquisition
Customer Service - Sales Associate
DICK'S SPORTING GOODS
SAN JOSE, CA
08.2019 - 08.2021
- Create a positive customer experience by providing exceptional customer service and selling through customer engagement
- Uphold company standards for merchandise presentation of the best apparel and equipment brands in sporting goods
- Promote company programs including warranty sales, Scorecard (loyalty program), private-label credit cards, and other seasonal promotions
Customer Service - Sales Associate
CHAMPS SPORTS
SAN JOSE, CA
07.2017 - 08.2019
- Create a warm and friendly shopping environment by providing extreme customer service
- Ensure high levels of customer satisfaction by being knowledgeable on all products offered, and team up with co-workers to provide excellent sales service
- Connect with every customer and share expertise of products and trends to fit customer’s needs
Education
Bachelor of Science in The College of Humanities & the Arts - Marketing Communications/Advertising -
SAN JOSE STATE UNIVERSITY
01.2023
General Education & Advance Placement (AP) Courses -
SANTA TERESA HIGH SCHOOL
01.2019
Skills
- Motivated Team Player
- Deadline-driven
- Adaptability
- Strategic Communication
- Proficient Software skills in HubSpot, MuckRack, Cision, Salesforce, Haro, etc
- Adept in Adobe Creative Suite
- Media Relations/Client relations
- Account Management
- Content Creation
- Press Release Writing
Affiliations
- Public Relations Society of America: San Francisco Chapter (PRSA SF)
- Mentee, PRSA SF Mentorship Program
References
References available upon request.
Timeline
Public Relations Associate Account Executive
Jmac PR
12.2023 - 04.2024
Public Relations Intern
Jmac PR
08.2023 - 11.2023
Marketing Intern
RippleMatch
03.2023 - 05.2023
Specialist
APPLE
09.2021 - 11.2022
Customer Service - Sales Associate
DICK'S SPORTING GOODS
08.2019 - 08.2021
Customer Service - Sales Associate
CHAMPS SPORTS
07.2017 - 08.2019
Bachelor of Science in The College of Humanities & the Arts - Marketing Communications/Advertising -
SAN JOSE STATE UNIVERSITY
General Education & Advance Placement (AP) Courses -
SANTA TERESA HIGH SCHOOL
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