Jacob Potter
Lubbock,TX
Summary
Dynamic marketing professional with experience in creative direction, administration, and copywriting. Skilled in collaborating with cross-functional teams to align marketing strategies with business goals, resulting in increased brand visibility and customer engagement.
Overview
4
4
years of professional experience
Work History
Head Marketer
Fox Scientific, Inc.
Alvarado, TX
06.2025 - Current
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Analyzed market trends and consumer behavior to inform product positioning.
- Managed social media channels, increasing engagement through consistent content updates.
- Supported event planning efforts, enhancing brand presence at industry conferences and trade shows.
- Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed advertising budgets, allocating resources effectively for maximum ROI on ad spend.
- Led special projects for existing customers to increase profits.
- Tracked trade show expenses to maintain budget.
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed pricing strategies to maximize profits while ensuring customer satisfaction.
Marketing Associate
Express Employment Professionals
Joshua, TX
04.2023 - Current
- Managed social media platforms, increasing engagement through innovative content strategies.
- Enhanced social media presence with creative content and effective targeting.
- Supported the design process of various promotional materials including brochures, flyers, banners, and advertisements.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Marketing Intern
Meridian Associates
Weatherford, TX
01.2025 - 04.2025
- Created content for newsletters, blogs, and website updates to drive engagement.
- Supported senior marketers in executing multi-channel marketing plans effectively.
- Assisted in creating written, video, and image content for marketing channels.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
- Enhanced social media engagement through regular posting and audience interaction.
Cook
Fuzzy Taco Shop
Stephenville, TX
09.2022 - 08.2023
Education
BBA - Marketing
Tarleton State University
Stephenville, TX05-2025
Skills
- CRM management
- Creative direction
- Teamwork and collaboration
- Marketing analytics
- Copywriting
- Vendor relations
- Graphic design
- Proficient in Hubspot
- Proficient in Hootsuite
- Proficient in Wordpress
- Proficient in Microsoft Office
- Proficient in Adobe Creative Suite
Timeline
Head Marketer
Fox Scientific, Inc.
06.2025 - Current
Marketing Intern
Meridian Associates
01.2025 - 04.2025
Marketing Associate
Express Employment Professionals
04.2023 - Current
Cook
Fuzzy Taco Shop
09.2022 - 08.2023
BBA - Marketing
Tarleton State University