Summary
Overview
Work History
Education
Skills
Timeline
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Jacob W. Darmofal

Jacob W. Darmofal

Detroit,MI

Summary

Brand strategy professional driven by curiosity, creativity, and a passion for understanding people. Enjoy combining consumer insights, strategic thinking, and analytics to develop creative marketing solutions that build stronger connections between brands and their audiences.

Overview

14
14
years of professional experience

Work History

Account Executive | Brand Strategy & Client Development

PAL Transport
New Baltimore, MI
10.2023 - Current
  • Lead the company's brand strategy by developing marketing initiatives, refining brand messaging, and analyzing customer feedback and market trends to strengthen brand positioning and client engagement.
  • Collaborated with leadership, designers, and vendors to create cohesive marketing materials and campaigns across digital and traditional channels, ensuring consistent brand representation.
  • Develop and execute customer outreach strategies using Salesforce, helping improve communication, lead management, and customer relationship development.
  • Facilitated cross-functional meetings to align sales, marketing, and operational initiatives, mentoring team members and contributing to overall company growth.
  • Build interactive dashboards and analyze business data to identify performance trends and support strategic marketing and business decisions.

Account Manager

PAL Transport
New Baltimore, MI
09.2019 - 10.2023
  • Managed portfolio of commercial accounts across Southeast Michigan, fostering long-term client relationships through open communication and tailored transportation solutions.
  • Managed a portfolio of commercial accounts across Southeast Michigan, building long-term client relationships through open communication and customized transportation solutions.
  • Acted as the primary point of contact for customer accounts, proactively resolving issues and identifying opportunities to strengthen client partnerships and support business growth.
  • Led a cross-functional team to optimize daily logistics routes, improve customer satisfaction, and reduce delivery delays by over 20%.

Senior Manager

The Sugar House
Detroit, MI
05.2016 - 09.2019
  • Directed daily operations for one of Michigan's premier cocktail bars, overseeing team performance, scheduling, and inventory management.
  • Directed daily operations for one of Michigan's premier cocktail bars, overseeing team performance, scheduling, and inventory management.
  • Analyzed social media performance to identify audience trends, recommending content strategies that enhanced brand reach and customer engagement.
  • Developed brand content for blogs and social media campaigns that strengthened customer engagement and reinforced the company's premium brand identity.
  • Analyzed social media performance to identify audience trends and recommend content strategies that improved brand reach and customer engagement.

Payroll Specialist

Kelly Services
Troy, MI
05.2014 - 08.2016
  • Managed end-to-end payroll processing for corporate employees, maintaining accuracy, confidentiality, and compliance across multiple payroll functions.
  • Processed payroll records for Kelly Services, ensuring accuracy and confidentiality in compliance with regulations.
  • Calculated wages, deductions, garnishments, and tax withholdings for diverse assignments, supporting accurate employee compensation.

Mortgage Banker

Quicken Loans (Now Rocket Mortgage)
Detroit, MI
01.2013 - 03.2014
  • Evaluated clients' financial situations and homeownership objectives, recommending tailored mortgage solutions aligned with long-term goals.
  • Advised Rocket Mortgage clients on loan options and mortgage solutions.

Education

Master of Science - Strategic Brand Communication

University of Illinois
Urbana-Champaign, IL

Bachelor of Arts - Psychology and Economics

Wayne State University
Detroit, MI

Certificate - Data Analytics

Michigan State University
East Lansing, MI

Skills

  • Marketing Strategy
  • Brand positioning
  • Marketing communications
  • Consumer insights
  • Campaign performance
  • Marketing Analytics & Technology
  • Dashboard Development & Reporting
  • Data visualization
  • CRM Management
  • Customer Outreach
  • Cross-Functional Leadership
  • Client Communication

Timeline

Account Executive | Brand Strategy & Client Development

PAL Transport
10.2023 - Current

Account Manager

PAL Transport
09.2019 - 10.2023

Senior Manager

The Sugar House
05.2016 - 09.2019

Payroll Specialist

Kelly Services
05.2014 - 08.2016

Mortgage Banker

Quicken Loans (Now Rocket Mortgage)
01.2013 - 03.2014

Master of Science - Strategic Brand Communication

University of Illinois

Bachelor of Arts - Psychology and Economics

Wayne State University

Certificate - Data Analytics

Michigan State University

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Jacob W. Darmofal