Jacob Smith
Washington ,DC
Summary
Results-driven marketing professional with expertise in social media strategy, guerrilla marketing, and community outreach. Proven success in executing targeted campaigns for leading brands and non-profits, fostering key partnerships, and driving engagement within diverse communities. Adept at planning and managing events, improving brand visibility, and optimizing campaigns for maximum impact.
Overview
7
7
years of professional experience
Work History
Marketing Strategist
Contractor for Common Cause NC and Blueprint NC
Greensboro, NC/Raleigh-Durham Triangle
08.2022 - 05.2024
- Designed voter engagement initiatives focusing on young and underserved populations across North Carolina.
- Executed seamless coordination among vendors to deliver high-quality experiences for multiple annual events.
- Partnered with HBCUs to increase knowledge about critical legislation and elections, leading to a 4% annual rise in voter participation at two institutions.
- Developed digital content and educational materials to clarify the voting process.
- Achieved substantial growth in social reach, amplifying brand awareness and stakeholder support.
Regional Marketing Coordinator (Contract)
WilPower Integrated Marketing
Raleigh-Durham Triangle/Charlotte Metro
08.2021 - 04.2023
- Boosted brand visibility through partnerships with ABC Networks, UNC Health Care, Netflix, UMG and increased interaction through strategic campaigns on Instagram, Facebook, and Twitter.
- Successfully planned and coordinated three events per quarter, integrating social media campaigns, on-site activations, and influencer collaborations for movie releases and product drops.
- Helped create digital graphics and physical marketing materials using Canva, Adobe Spark, and Photoshop, ensuring alignment with brand identity.
- Implemented grassroots campaigns including pop-up events, street promotions, and flyer distribution to drive in-store traffic and event participation
- Partnered with UNC Health to create and distribute educational materials and host community forums, raising awareness of key health topics
- Utilized tools like Hootsuite, Google Analytics, and Meta Business Suite to track campaign performance, refining strategies
Sales & Merchandising, Regional Merchandiser
Channel Sources Sales & Merchandising
Greensboro, NC/Charlotte Metro
06.2017 - 04.2022
- Ensured compliance and fulfilled sales objectives for upwards of 80 retail clients resulting in an additional $200,000 of annual revenue for region.
- Partnered with store owners and managers to revise pricing strategies, enhance product promotions, and monitor inventory levels.
- Utilized product samples, point-of-purchase displays, and marketing materials to increase foot traffic.
Education
BS - Supply Chain Management
North Carolina A&T State University
Greensboro, NC12.2018
Skills
- Social Media Marketing (Instagram, Facebook, Twitter)
- Event Planning & Execution
- Guerrilla Marketing & Community Outreach
- Content Creation (Canva, Adobe Photoshop, Adobe Spark)
- Analytics (Google Analytics, Meta Business Suite, Hootsuite)
- Marketing Strategy & Campaign Optimization
- Public Relations & Partnership Building
- Voter Engagement & Political Campaigns
Timeline
Marketing Strategist
Contractor for Common Cause NC and Blueprint NC
08.2022 - 05.2024
Regional Marketing Coordinator (Contract)
WilPower Integrated Marketing
08.2021 - 04.2023
Sales & Merchandising, Regional Merchandiser
Channel Sources Sales & Merchandising
06.2017 - 04.2022
BS - Supply Chain Management
North Carolina A&T State University