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Results-driven Digital Marketing Professional with over 10 years of experience in performance marketing, paid media campaigns, and data-driven optimization. Expertise across a wide array of platforms, including Google Ads, Microsoft Advertising, Meta Ads, Instagram Ads, Amazon Advertising, and LinkedIn Ads, focusing on brand building, lead generation, revenue generation, and conversion optimization. Specializes in search marketing, display advertising, programmatic buying, and social media marketing, consistently delivering superior ROI, CTR, and CPC improvements for diverse clients.
Highly skilled in campaign strategy, bid optimization, audience targeting, A/B testing, conversion rate optimization (CRO), and customer acquisition across industries such as fashion (LVMH), hospitality (Belmond Hotels & Resorts), pharma (GSK), e-commerce (Chumbak), banking (Kotak Mahindra Bank), SaaS (Norton, IP Vanish), and logistics (DHL, Delhivery). Demonstrated success in driving brand awareness, lead generation, and revenue growth by implementing strategic marketing initiatives tailored to each client’s unique business objectives.
Proficient in leveraging advanced digital marketing tools such as Search Ads 360, Google Analytics, Google Tag Manager, Supermetrics, Looker Studio, Power BI, and Google Data Studio to optimize performance, generate actionable insights, and maximize campaign impact. Expertise in managing high-budget campaigns, expanding client portfolios, and delivering measurable results in client satisfaction, campaign performance, and business growth.
Experienced in leading cross-functional teams, providing strategic direction, and managing client relationships across EMEA, APAC, and North America regions. Adept at Quarterly Business Reviews (QBRs), reporting, and business insights, utilizing Excel, PowerPoint, and Power BI to deliver in-depth analysis and present results-driven strategies. Proven track record of scaling campaigns, driving high-impact brand growth, and optimizing marketing spend to drive both short-term ROI and long-term customer loyalty.

Dynamic communication and digital media professional with extensive experience in managing social media for a public relations firm and diverse brands. Expertise in crafting compelling content through storytelling, visuals, and strategic planning. Proven track record of enhancing online brand presence through consistent content planning, innovative design, and active community engagement. Continuously developing skills in photography, videography, and digital marketing to independently manage projects and deliver impactful results that authentically represent brand identity. Committed to learning, experimenting with new digital tools, and discovering practical methods to enhance communication effectiveness.

Creative and results-driven Marketing Professional with 11+ years of experience in digital marketing, advertising, branding, content creation, managing, designing, branding and rebranding social media accounts and pages. social media management, content creation, and brand design. Proven track record of growing audiences, increasing awareness of a brand, person, group or product. Boosting engagement and driving ROI through with not just numerous tried and true successful methods, but also implementing strategic innovative campaigns. Adept at combining creative design with data-driven insights to build strong brand identities and deliver measurable business results. Proven the ability to adapt implementing tools and resources to meet the needs and demands of the client and audience.

Innovative individual with strong leadership and strategic vision, combined with expertise in digital marketing and brand management. Skilled in developing comprehensive marketing strategies and fostering collaborative team environments. Poised to drive growth and elevate brand presence in leading role.

Jaclyn Zoccoli

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Bachelor of Arts - Physical Education

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Bachelor of Arts - Physical Education

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