Jacqueline Magnusson
Rock Hill,SC
Summary
Dynamic Senior Account Director at OLIVER Agency with a proven track record in marketing and commerce strategy. Expert in driving growth through omnichannel campaigns and data-driven insights. Skilled in cross-functional collaboration and generative AI innovation, successfully managing $5M in marketing investments to elevate brand performance and client engagement.
Overview
17
17
years of professional experience
Work History
Senior Account Director
OLIVER Agency
New York, USA
06.2021 - Current
- Led growth initiatives for 10+ brands including Talenti, Hellmann’s, and Seventh Generation, managing ~$5M in annual marketing investment across North America.
- Strategic partner to Unilever brand teams, translating growth plans into integrated marketing and commerce strategies across ice cream, foods, and homecare portfolios.
- Synthesized campaign and commerce performance into actionable insights to optimize investment and drive revenue growth.
- Advised on portfolio priorities, investment allocation, and channel strategy to drive growth across retail and eCommerce.
- Translated brand strategy into insight-led creative and commerce briefs, aligning cross-functional teams around business objectives.
- Led 30–40 integrated campaigns annually across digital, social, retail media, and eCommerce channels.
- Developed go-to-market strategies for 10–15 product launches and innovations each year.
- Orchestrated cross-functional teams (brand, media, legal, R&D, and production) to deliver seamless omnichannel execution.
- Provided strategic oversight on generative AI pilots, leading 10+ proofs of concept to explore marketing and content innovation.
Digital Operations Manager
Connoisseur Digital
Westport, USA
01.2017 - 05.2021
- Led client onboarding and account setup across multiple vendor platforms, overseeing ongoing account management.
- Managed contract creation and implementation through PCI-compliant systems, ensuring accuracy and compliance across client agreements.
- Coordinated billing verification, charge summaries, and invoicing to ensure accurate financial reporting.
- Coordinated creative asset workflows and trained teams on new systems, improving operational processes and ensuring smooth transitions.
- Developed sales collateral and product decks that enhanced client acquisition and supported account growth for sales and client teams.
Custom E-Commerce Director
WB Mason
New York, USA
10.2008 - 12.2016
- Led client discovery and needs-analysis sessions, resulting in customized e-commerce storefronts that enhanced procurement workflows and purchasing controls.
- Partnered with sales teams to drive business development through platform demonstrations and tailored digital purchasing solutions for enterprise and mid-market clients.
- Managed client onboarding and adoption through webinars and training sessions, ensuring successful implementation of customized online ordering platforms.
- Served as liaison between clients, sales, and operations, facilitating contracts, invoicing coordination, and continuous optimization of online purchasing experience.
Education
BA - Psychology
Post University
Waterbury, CT06-2016
Associate of Arts - Psychology
Fairfield University
Fairfield, CT06-2014
Skills
- Client leadership
- Marketing strategy
- Go-to-market planning
- Omnichannel marketing
- Ecommerce deployment
- Performance optimization
- Sales enablement
- Marketing operations
- Project management
- Stakeholder management
- Vendor management
- AI marketing innovation
Timeline
Senior Account Director
OLIVER Agency
06.2021 - Current
Digital Operations Manager
Connoisseur Digital
01.2017 - 05.2021
Custom E-Commerce Director
WB Mason
10.2008 - 12.2016
BA - Psychology
Post University
Associate of Arts - Psychology
Fairfield University