Amanda Vangene
San Francisco,CA
Summary
Strategic partner to clients, leading integrated marketing initiatives that enhance brand visibility and profitability. Expertise in managing complex client challenges while fostering collaboration among diverse teams, driving exceptional client experiences and measurable account growth.
Overview
19
19
years of professional experience
Work History
Account Director
AMSIVE
01.2023 - Current
- Served as a senior strategic partner to clients, led account strategy, and aligned agency teams to business and marketing objectives.
- Led cross-functional teams across client service, strategy, media and creative to deliver integrated solutions and exceptional client experiences.
- Identified opportunities to strengthen client relationships and expand partnerships, driving account growth while balancing client needs and agency priorities.
- Provided senior-level leadership through complex client challenges, guiding teams and managing risk to influence stakeholders and achieve successful outcomes.
- Contributed to Peer Ambassador Program and AI Council, fostering collaboration and innovation across teams.
- Facilitated remote communication to ensure project alignment.
Account Director
RAIN THE GROWTH AGENCY
Oakland, USA
01.2019 - 01.2023
- Advised senior stakeholders on strategies to drive client growth and navigate profitability and risk.
- Partnered with clients to foster relationships and align marketing strategies with business objectives.
- Led cross-functional teams to deliver integrated campaigns, enhancing client engagement and satisfaction.
- Developed media and creative briefs and aligned internal teams around campaign strategy and performance.
- Oakland, CA & Remote
Partnership Director
MogoSME, A LEARFIELD COMPANY
Larkspur, USA
01.2017 - 01.2019
- Managed enterprise and top-tier client relationships as a strategic partner and trusted point of contact, ensuring alignment with business objectives.
- Directed strategic initiatives to enhance market visibility, representing brand and thought leadership through webinars and conferences.
- Mentored sales team by sharing best practices and providing guidance, resulting in improved team performance.
- Larkspur, CA
Business Development Manager
MogoSME, A LEARFIELD COMPANY
Larkspur, USA
01.2014 - 01.2017
- Prospected new clients, communicated tailored solutions, and prepared proposals to secure new business opportunities.
- Maintained key client relationships and identified opportunities that contributed to incremental revenue growth.
- Achieved 115% of FY18 personal quota and 113% of FY17 personal quota.
- Educated prospects and clients on effective digital best practices and tools to enhance engagement.
- Larkspur, CA
Senior Account Manager
MogoSME, A LEARFIELD COMPANY
Larkspur, USA
01.2012 - 01.2014
- Managed top-tier client relationships, enhancing satisfaction, retention, and facilitating strategic account growth.
- Formulated strategic recommendations for integrated cross-channel media plans.
- Coordinated team processes, including interviewing, training, and team building initiatives.
- Larkspur, CA
Account Manager
MogoSME, A LEARFIELD COMPANY
Larkspur, USA
01.2011 - 01.2012
- Developed media plans and articulated strategy to align campaigns with client objectives and enhance overall campaign effectiveness.
- Served as primary client contact for campaign issues, coordinating internal teams and subject matter experts to ensure timely resolution.
- Coordinated execution and reporting of campaigns across internal teams and SMEs, facilitating seamless collaboration and communication.
- Larkspur, CA
Digital Media Strategist
MogoSME, A LEARFIELD COMPANY
Larkspur, USA
01.2010 - 01.2011
- Managed digital campaigns in programmatic DSP, overseeing build, execution, optimization, and reporting to enhance campaign effectiveness.
- Analyzed campaign performance against client objectives, delivering insights that informed strategic adjustments.
- Larkspur, CA
Marketing & Ad Traffic Coordinator
EMBARCADERO MEDIA GROUP, PACIFIC SUN
San Rafael, USA
01.2009 - 01.2010
- Developed dynamic marketing collateral and media offerings to enhance audience engagement.
- Executed advertising campaigns across website, email, and print while liaising with sales, production, and editorial teams.
- San Rafael, CA
Production Assistant, Marketing Department
INSTITUTE OF READING DEVELOPMENT
Novato, USA
01.2008 - 01.2009
- Coordinated client contracts and marketing materials, including direct mail and flyers, to streamline marketing operations.
- Novato, CA
- Coordinated logistics for reading program materials and resources.
- Assisted instructors in classroom setup and student engagement activities.
- Maintained inventory of educational supplies and equipment for effective lessons.
Education
Business Administration - Marketing Major, Sport Management Minor
Dominican University of California
San Rafael, CASkills
- Account Strategy
- Integrated Marketing
- Media & Creative Strategy
- Client Growth & Retention
- Business Development
- Strategic Planning
- Financial Strategy
- Stakeholder management
- Cross-functional leadership
- Team Leadership
- Analytics Interpretation
- Client Leadership
Awards Recognition
- Amsive “Beast Tamer” 2024, Recognized for managing challenging clients with poise and professionalism.
- Mogo Sales FY2018, Top Salesperson.
- Mogo Fireball FY2017, Recognized for energy, strength and impact.
Core Expertise
- Client Leadership
- Integrated Marketing
- Account Strategy
- Executive Stakeholder Management
- Cross-Functional Leadership
- Client Growth & Retention
- Strategic Planning
- Business Development
- Profitability & Risk Management
- Media & Creative Strategy
- Team Leadership
- Performance Reporting
Timeline
Account Director
AMSIVE
01.2023 - Current
Account Director
RAIN THE GROWTH AGENCY
01.2019 - 01.2023
Partnership Director
MogoSME, A LEARFIELD COMPANY
01.2017 - 01.2019
Business Development Manager
MogoSME, A LEARFIELD COMPANY
01.2014 - 01.2017
Senior Account Manager
MogoSME, A LEARFIELD COMPANY
01.2012 - 01.2014
Account Manager
MogoSME, A LEARFIELD COMPANY
01.2011 - 01.2012
Digital Media Strategist
MogoSME, A LEARFIELD COMPANY
01.2010 - 01.2011
Marketing & Ad Traffic Coordinator
EMBARCADERO MEDIA GROUP, PACIFIC SUN
01.2009 - 01.2010
Production Assistant, Marketing Department
INSTITUTE OF READING DEVELOPMENT
01.2008 - 01.2009
Business Administration - Marketing Major, Sport Management Minor
Dominican University of California