Brette Wilson
New York
Overview
9
9
years of professional experience
Work History
Account Director
Influencer Labs
New York
06.2024 - Current
- Lead and mentor a five-person Account Management team overseeing 15-20 active clients across food & bev, travel, fashion, and entertainment industries, including Chili’s, General Mills, Kohl’s and Lufthansa
- Manage and develop a multi-level team of account managers, cultivating their skills in campaign execution and client relations. Provided strategic oversight and served as the key point of contact for complex, high-value campaigns.
- Oversee a high-volume portfolio of accounts, ensuring the seamless delivery of campaigns that produced $3.25M in 2024 revenue and $11.5M in 2025. Achieved a 94% client renewal rate
- Cultivate and sustain senior-level relationships by providing strategic insights and leading quarterly business reviews.
- Collaborate with the Sales team to refine the client handover process, resulting in seamless campaign execution and improved client satisfaction.
- Drove a cross-functional initiative with the Product team to enhance Influencer’s proprietary technology, leading to 50% client adoption to streamline workflows and significantly lessen the need for manual tracking in Google Sheets.
Account Manager
Fohr
New York
08.2022 - 05.2024
- Accounts: DICK’S Sporting Goods, Shea Moisture, Tresemme, Instacart, SmartyPants Vitamins
- Served as primary contact for clients and creators, addressing questions and resolving escalations.
- Oversaw brand relationships and executed ambassador programs to enhance client engagement.
- Analyzed ambassador performance against campaign goals to optimize campaign outcomes.
- Present strategic learnings to establish programming value.
- Manage growth and identify opportunities for junior team members.
Account Manager
TAG
New York
12.2021 - 07.2022
- Strengthened long-lasting relationships with client Sanofi through expert communication and timely project delivery.
- Helped onboard a new offshore team to our company's best practices and standards to help mitigate client costs, allowing us to increase work intake by 25%.
- Developed and presented internal briefs for cross-departmental sharing, facilitating new project kick-offs.
- Interpreted emerging brand needs for various medications in a fast-paced team, maintaining quality standards.
Associate Account Manager
GLOW
New York
03.2020 - 11.2021
- Accounts: Warner Media, HULU, Viacom, YouTube Originals, and OnePlus.
- Executed social, paid media, digital OOH, influencer, and AR campaigns, ensuring alignment with client goals.
- Led project planning, pitch presentations, and meetings, capturing feedback to drive continuous improvement.
- Developed SOWs and estimates, managing resources and costs to support project objectives.
- Mentored project coordinators and provided oversight, increasing organizational knowledge sharing.
Account Coordinator & Social Media Manager
JetFuel Studio
New York
09.2017 - 02.2020
- Accounts: FujiFilm, Welch's, La Crema Wines, Underboss
- Planned FUJIFILM instax's mobile experiential tour from creative fabrication, tour schedule, and execution resulting in over 700 million impressions, and over 1000 UGC posts using our unique hashtag.
- Launched Welch's Sparkling Energy via experiential tour in New York, executing influencer campaigns with high-profile Hip-Hop artists and athletes to enhance brand visibility.
- Managed social media channels, coordinating editorial calendars, posting schedules, and influencer outreach to drive audience engagement.
Education
Bachelor of Arts - Public Relations
Rutgers University
New Brunswick, NJ05-2017
Skills
- Account strategy
- Sales strategy
- Client relations
- Performance analysis
- Strategic planning
- Project management tools: Trello, Wrike, Asana, Everhour, OpenAir
- Microsoft Office: Word, Excel, PowerPoint
- Social media management: Instagram, Twitter, Facebook, YouTube
- Team leadership
- Team development
- Problem solving
- Effective communication
Awards
- 2024 + 2025 Ad Age Brand of the Year, through partnership with Chili's
- 2025 Ad Age Best Brand Social, through partnership with Chili's
- 2025 Shorty Awards Finalist for Best TikTok Partnership
Timeline
Account Director
Influencer Labs
06.2024 - Current
Account Manager
Fohr
08.2022 - 05.2024
Account Manager
TAG
12.2021 - 07.2022
Associate Account Manager
GLOW
03.2020 - 11.2021
Account Coordinator & Social Media Manager
JetFuel Studio
09.2017 - 02.2020
Bachelor of Arts - Public Relations
Rutgers University