JACQUELINE F. FULLER
Alexandria,VA
Summary
Digital communications and content strategy leader with 10+ years of experience driving audience growth, media visibility, and multi-platform engagement for national organizations. Hands-on experience in content strategy, social media management, and digital advertising. Skilled in driving engagement through creative campaigns and data-driven decision-making. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Known for expertise in SEO, analytics, and multimedia production. Reliable and results-focused, ready to elevate digital presence. Proactive and goal-oriented with excellent time management and problem-solving skills. Known for swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
20
20
years of professional experience
Work History
Digital Weather Producer
Sinclair, Inc.
09.2022 - Current
- Produce and publish 2–3 daily weather stories across Facebook, X, Instagram, TikTok, and YouTube, reaching 52,000+ followers on Facebook
- Increased audience engagement by approximately 25% through timely, audience-focused content
- Translate complex meteorological data into accessible, high-impact digital storytelling
- Support breaking news and severe weather coverage during high-traffic periods
- Collaborate with meteorologists and production teams to deliver real-time content
Communications Specialist (Contract)
Manpower
12.2020 - 12.2024
- Supported communications strategy for four major annual campaigns (Christmas, Easter, National Night Out, Craft Fair)
- Produced 3+ weekly social media posts, increasing website traffic and engagement
- Developed content targeting external audiences to strengthen digital presence
- Collaborated with stakeholders to ensure consistent messaging
Director of Digital Media
Population Connection
04.2018 - 09.2019
- Led digital media strategy, increasing social media engagement by 20%
- Directed content aligned with advocacy goals
- Managed and mentored a summer intern
- Collaborated with leadership on strategic communications
- Managed social media channels to drive engagement, expand audience reach, and foster brand loyalty.
- Optimized website content for improved search engine rankings and increased organic traffic.
- Streamlined content creation workflow by establishing editorial calendars and guidelines for consistent quality control.
Digital Communications Manager
National Community Reinvestment Coalition
09.2015 - 06.2017
- Managed digital communications strategy for economic justice initiatives
- Increased social media engagement and growth by 50%
- Produced content supporting policy awareness and outreach
- Strengthened messaging through storytelling
- Managed email marketing campaigns, resulting in higher open rates and conversions
- Implemented social listening tools to monitor online conversations, identify trends, and respond proactively to customer inquiries
- Analyzed website traffic data to inform strategic decisions on content development and audience targeting.
Media Advocacy Project Coordinator/Web Content Manager
American Heart Association
08.2006 - 02.2012
- Supported campaigns reaching 10,000+ digital followers
- Managed web content for cardiovascular health policy initiatives
- Coordinated media outreach with policy publications
- Collaborated across teams on awareness campaigns
- Maintained accurate documentation of all projects, facilitating efficient audits and future reference
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments
- Negotiated contracts with vendors and suppliers, securing favorable terms for cost-effective procurement of resources needed for each project''s success
- Managed competing demands and professionally adapted to frequent change, delays and unexpected events
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic
Education
Bachelor of Arts - Communications
Marymount University
Arlington, VASkills
- Digital Strategy & Growth: Content Strategy, SEO, Audience Development, Analytics, Multi-Platform Campaigns
- Media & Communications: Broadcast Journalism, Public Relations, Media Relations, Storytelling, Editorial Strategy
- Leadership & Operations: Project Management, Cross-Functional Collaboration, Stakeholder Engagement, Team Leadership
- Tools & Platforms: CMS Platforms, Facebook, Instagram, X, TikTok, YouTube, ChatGPT, Claude, Gemini
Accomplishments
- Led communications and digital initiatives supporting economic justice and public health programs with budgets totaling $400,500+
- Secured media placements in The Washington Post, Inside the NFL, and Parade Magazine, expanding national visibility
- Increased digital engagement by up to 25% through optimized content and platform strategy
- Spearheaded adoption and expansion across emerging social platforms, strengthening multi-channel audience reach
Timeline
Digital Weather Producer
Sinclair, Inc.
09.2022 - Current
Communications Specialist (Contract)
Manpower
12.2020 - 12.2024
Director of Digital Media
Population Connection
04.2018 - 09.2019
Digital Communications Manager
National Community Reinvestment Coalition
09.2015 - 06.2017
Media Advocacy Project Coordinator/Web Content Manager
American Heart Association
08.2006 - 02.2012
Bachelor of Arts - Communications
Marymount University