Jacqueline "Jacqui" McFarland
Catoosa
Summary
Strategic account manager with a robust history of managing a diverse portfolio of clients and delivering tailored marketing solutions. Skilled in cross-functional collaboration and project management, optimizing campaign performance, and aligning marketing efforts with client business objectives to drive growth and retention.
Overview
18
18
years of professional experience
Work History
Senior Strategic Account Manager
Lee Enterprises
02.2022 - Current
- Generate approximately $3 million in annual sales production through strategic account management and business development.
- Managed portfolio of 25–50 active client accounts, overseeing annual investments up to $2 million.
- Developed proposals, presentations, and strategic recommendations, ensuring alignment with client goals and expectations.
- Partner with executives, marketing teams, and business owners to develop marketing strategies that support their business goals.
- Built long-term client relationships through proactive communication and strategic planning, enhancing client satisfaction and loyalty.
- Consistently exceed sales goals while maintaining high client retention.
- Ranked Top 2 Sales Performer Company-Wide in 2026.
Recruitment Marketing Specialist
Lee Enterprises
10.2016 - 02.2022
- Enabled employers throughout Oklahoma to attract qualified candidates through tailored recruitment marketing campaigns.
- Coordinated print and digital campaigns from planning to execution, ensuring alignment with client goals.
- Worked with creative, production, and digital teams to ensure successful campaign delivery.
- Developed strong relationships with HR leaders and business owners by assessing hiring needs and proposing effective recruitment strategies.
- Tulsa World Media Company
Marketing & Growth Manager
Pioneer Financial Group
04.2018 - 11.2018
- Executed marketing strategies and campaigns to drive business development.
- Coordinated projects and marketing initiatives, facilitating leadership planning and reporting.
- Developed growth strategies to enhance client engagement and retention.
- Analyzed market trends to identify new business opportunities for financial products.
- Collaborated with cross-functional teams to align marketing and sales initiatives.
Administrative Assistant I
NORDAM
07.2008 - 04.2009
- Coordinated scheduling, documentation, and administrative tasks to support department leadership effectively.
- Maintained confidential records and facilitated daily operations to ensure smooth workflow.
- Managed daily office operations and supported team members in various projects.
- Coordinated meetings, schedules, and travel arrangements for executives and staff.
- Maintained office supplies inventory and ordered materials as needed for efficiency.
Education
Licensed Cosmetologist - State of Oklahoma
Cosmetology Education Center
Claremore, OK01-2011
Completed College Coursework -
Rogers State University
Claremore, OKSkills
Strategic account management
Executive relationship building
Business development
- Project management
- Executive presentations
- Proposal development
- Marketing strategy
- Cross-functional collaboration
- Client retention strategies
- Performance reporting
- Process improvement
- Negotiation skills
- Problem solving techniques
- Technical proficiency in Microsoft Office Suite
- HubSpot CRM expertise
- Google Analytics knowledge
- Google Ads management
- Meta Business Suite utilization
- AI productivity tools application
Professional Highlights
- Top 2 Sales Performer Company-Wide (2026)
- Approximately $3 Million in Annual Sales Production
- Managed Client Investments Up to $2 Million
- Portfolio of 25–50 Active Client Accounts
- More than 10 years of experience building strategic client partnerships
Timeline
Senior Strategic Account Manager
Lee Enterprises
02.2022 - Current
Marketing & Growth Manager
Pioneer Financial Group
04.2018 - 11.2018
Recruitment Marketing Specialist
Lee Enterprises
10.2016 - 02.2022
Administrative Assistant I
NORDAM
07.2008 - 04.2009
Licensed Cosmetologist - State of Oklahoma
Cosmetology Education Center
Completed College Coursework -
Rogers State University