Jacquelyn Colina
Tampa,FL
Summary
High-performing, results-driven marketing professional with strong track record of success in consultative and pharmaceutical sales, business strategy, and account management totaling 8+ years of experience. Extensive knowledge of territory market and customers with robust professional and personal network in Tampa area as 4th generation native.
Overview
8
8
years of professional experience
Work History
Health & Science Representative, II
Pfizer, Inc.
01.2023 - Current
- Skilled in incorporating disease state knowledge and specialty market awareness to effectively engage customers and consistently drive results for portfolio of dermatology products
- Top ranked in VCCI attainment for PC Derm East in Q3, with proven track record of meeting or exceeding KPI's to contribute to overall sales goals and revenue of company
- Develop strategic relationships with customers by learning preferences, managing regular communications, and building trust/confidence, maintaining 100% HCP CSAT and NPS rating to date
- Perform effectively in self-directed work environment, conducting 284% more virtual details per day on average resulting in 244% increase in P1 Product TRx market share within 6 months of territory assignment
- Utilize data and analytics (Salesforce, SMART, Payer Portal) to identify opportunities within TCL and anticipate customer needs
- Work compliantly with field and cross-functional colleagues for optimal customer experience
- Presented the Access & Objection Handling workshop for Pfizer Connect at national sales meeting, enhancing team understanding and compliant customer conversations surrounding product launch
- Collaborated with ABM and AD marketing lead to provide recommendations for omni-channel marketing to meet emerging trends
Lead Medical Assistant & Biologic Coordinator
Academic Alliance In Dermatology
10.2021 - 01.2023
- Lead medical assistant and biologic coordinator for high-volume dermatologist, specializing in surgical/medical and cosmetic dermatology with extensive knowledge of specialty, medical, and cosmetic landscape
- Skilled in upselling with proven track record of closing high-ticket product sales/treatment packages, selected by VP of Marketing to serve on 2022 Evening of Beauty sales team for company's flagship event
- Trained new hires
Medical Assistant
South Tampa Dermatology
06.2021 - 10.2021
- Gained required clinical experience while completing pre-physician assistant program coursework
- Created biologic enrollment and prior authorization standard operating procedure, resulting in increased prescription coverage/approval rate and positive patient outcomes for historically no-see/difficult to access office
Public Relations Strategist
Hillsborough County Government
11.2018 - 06.2021
- Developed and executed data-driven communication plans, specializing in major system launches (Accela, HillsGovHub) and public engagement campaigns including County's inaugural 2019 Hillsborough County Citizens Survey, subsequent 2021 Citizen Survey, and COVID-19 Vaccine Sentiment Survey all of which exceeded KPI's
- Served as FEMA-certified Public Information Officer (PIO) for multiple activations including Hurricanes Irma and Michael, and COVID-19 working with internal and external partners and media to deliver accurate, timely information to residents
- SME Presenter for Community Engagement at Hillsborough County's 2018 Neighborhood Conference
Social Media Strategist
Hillsborough County Government
02.2017 - 06.2021
- Created and implemented impactful strategies to increase brand awareness, engagement, and support County business goals
- Promoted to Public Relations Strategist after 10 months of consistently exceeding goals and expectations
Account Services Coordinator
Social Forces, LLC
05.2015 - 02.2017
- Managed 13 North American business units for global retailer and their consumer packaged goods (CPG) partnerships
- Identified new opportunities and cultivated leads to consistently increase business growth
- Advocated for client needs within company to improve experience and increase customer retention
- Implemented project management techniques to overcome obstacles and increase team productivity
Education
Bachelor of Arts - Mass Communications
University of South Florida
Tampa, FLAcademy of The Holy Names High School
Tampa, FLSkills
- Strategic Communications
- Strong Business Acumen
- Territory Management
- Product Launch
- Opportunity Identification
- Detail Orientation
- Relationship Building
- Cross-Functional Coordination
Timeline
Health & Science Representative, II
Pfizer, Inc.
01.2023 - Current
Lead Medical Assistant & Biologic Coordinator
Academic Alliance In Dermatology
10.2021 - 01.2023
Medical Assistant
South Tampa Dermatology
06.2021 - 10.2021
Public Relations Strategist
Hillsborough County Government
11.2018 - 06.2021
Social Media Strategist
Hillsborough County Government
02.2017 - 06.2021
Account Services Coordinator
Social Forces, LLC
05.2015 - 02.2017
Bachelor of Arts - Mass Communications
University of South Florida
Academy of The Holy Names High School
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