Jade Marshall
Abercrombie & Fitch Co.
Columbus
9
years of professional experience
Passionate marketing and communications professional driven by the power of brand storytelling to create meaningful connections with audiences. Experienced in developing global social strategies, driving brand awareness and business growth. Bringing brands to life through engaging content, immersive activations, and culturally relevant experiences that inspire connection and drive impact.
Work History
Strategist, Social Media Marketing
1 Year 9 Months- Develop and execute global social media strategies for Abercrombie adult and kids brands, supporting seasonal campaigns, monthly content planning, audience engagement, and broader business objectives.
- Partner with Creative, Production, Merchandising, PR, Influencer, and Paid Social teams to deliver cohesive, cross-functional marketing campaigns and compelling product storytelling across social channels.
- Capture content on site at brand events & activations, translating real time experiences into compelling native social content
- Track KPI’s and social metric performance daily and quarterly to evaluate success & incorporate learnings into performance hindsight’s.
- -Present strategic recommendations, translating data driven learnings & actionable seasonal plans + hindsight's to leadership
- Partner cross-functionally with global teams including PR/Influencer, Creative, Merchandising etc to bring product storytelling life across social channels
- Collaborate with agency partners and external partners to identify, coordinate talent, then maintain alignment to ensure timely delivery + seamless campaign execution.
- Evaluate content performance, identify trends and optimize future social strategies to present to leadership
- Support influencers + talent-led campaigns through content planning, asset coordination, publishing timing, and cross functional communication.
- Capture social first content during seasonal photoshoots, translating creative concepts into engaging, native storytelling.
- Collaborate with Paid Social partners to align organic and paid content strategies, maximize media investment, and expand brand visibility.
- Monitor competitor activity, staying on the pulse of industry trends and platform updates to identify opportunities for innovations and improvement across social channels for daily posts, events +activations.
- Host TikTok & Instagram Live shopping experiences, partnering cross functionally with merchant + promotion teams to drive engagement and revenue during key promotional moments.
Specialist, Social Media Marketing
4 Years 1 Month- Developed and implemented social media strategies informed by audience research, brand messaging, competitive insights, and platform best practices.
- Planned, created, and published daily social content designed to strengthen customer relationships, increase brand awareness, and encourage meaningful community engagement.
- Partnered with Sales and Marketing teams to develop and execute integrated brand campaigns aligned with marketing priorities and business goals.
- Managed editorial calendars and content publishing schedules to maintain a consistent brand voice, optimize content distribution, and strengthen the brand’s social presence.
- Analyzed social media metrics, audience insights, and campaign performance to evaluate effectiveness and identify opportunities for continuous improvement.
- Cultivated influencer relationships and supported creator partnerships to expand brand reach, strengthen brand affinity, and increase audience awareness.
Associate, Sales & Marketing
1 Year- Supported sales and marketing initiatives designed to generate leads, increase revenue, and expand customer relationships for AAA Allied Group.
- Conducted market research to identify prospective customers, emerging opportunities, and potential avenues for business development.
- Generated qualified leads, scheduled appointments, and assessed customer needs to recommend relevant insurance products and services.
- Built and maintained strong customer and community relationships through consultative sales, personalized recommendations, and consistent follow-up.
- Maintained required professional licenses and ensured compliance with agency and carrier policies and regulatory requirements.
News Producer
1 Year 5 Months- Managed social media planning and execution to support station marketing initiatives, community engagement, audience growth, and digital content distribution.
- Developed editorial content strategies and curated news content for digital platforms to increase audience engagement and strengthen online visibility.
- Planned and executed social media initiatives across Facebook, X , and Instagram to support station branding and audience development.
- Collaborated with reporters, photographers, and newsroom staff to research, develop, and produce news stories for television broadcasts and digital platforms.
- Created and coordinated multimedia content for websites, social channels, and live news coverage in a fast-paced newsroom environment.
- Researched, verified, and organized information for newscasts, ensuring content was accurate, timely, and relevant to local audiences.
- Supervised the news desk and coordinated reporters and photographers covering breaking news and developing stories.
Education
Bachelor of Arts - Mass Media Communications & Marketing
Skills
Global Social Media Strategy & Campaign Planning
Data analytics
Brand strategy & Customer segmentation
Cross Functional Project Management
Content Strategy -creation & storytelling
Event Marketing & on site Content Capture
Timeline
Strategist, Social Media Marketing
Abercrombie & Fitch Co.
01.2025 - CurrentRead More
Specialist, Social Media Marketing
Columbia Sportswear Company
11.2020 - 12.2024Read More
Associate, Sales & Marketing
AAA Auto Club Group
10.2019 - 10.2020Read More
News Producer
FOX 45 / ABC22
04.2018 - 09.2019Read More
The University of Akron
Bachelor of Arts from Mass Media Communications & Marketing
Read More