Jae Mi Cracolici
Hu-X
Waldorf,MD
Work Preference
Work Type
Full TimePart TimeGig WorkConsultingLocation Preference
RemoteHybridLocation:
Waldorf, MDWashington, DCArlington, VAAlexandria, VAOpen to relocation:
NoImportant To Me
Work-life balanceCompany CultureFlexible work hoursWork from home optionSummary
UX and digital strategy professional focused on shaping responsive experiences that improve engagement and conversion through user research, A/B testing, and data-led redesigns. Brings experience in information architecture, usability analysis, and digital workflow support across websites, campaigns, and enterprise web initiatives. Delivered measurable traffic growth, higher audience engagement, and streamlined site structures across multiple environments.
1
Certification
9
Years of experience
Work History
UX & Digital Strategy Consultant
3 Months- Restructured enterprise web hierarchy into targeted, high-intent responsive user journeys, establishing intuitive information architecture that streamlined B2B service offerings and secured executive sign-off for implementation.
- Delivered website redesign roadmap and prioritized engineering backlog, synthesizing usability heuristic audits and competitive benchmarking into actionable, phased specifications.
- Diagnosed drop-off zones across primary conversion funnels using Google Analytics 4 (GA4), delivering responsive layouts and repositioned CTA frameworks aimed at reducing bounce rates.
- Worked remotely to enhance team collaboration and productivity.
Account Executive & Digital Strategy Lead
1 Year 11 Months- Delivered 25+ multi-channel web and digital initiatives on schedule across diverse accounts, ensuring compliance with Department of Defense branding, security, and accessibility standards through effective cross-functional design execution.
- Increased digital audience engagement by 23% across base service touchpoints by executing iterative A/B tests on landing page layouts, call-to-action hierarchy, and content distribution informed by user response analytics.
- Accelerated leadership decision-making and cross-departmental alignment by translating multi-stakeholder military workflows into clear information architecture and interactive visual decks, enhancing clarity of structured digital touchpoints.
- Established standardized visual governance and QA review workflows for high-volume digital assets and web interfaces, maintaining strict adherence to enterprise style guides and responsive layout criteria.
Executive Assistant & Web Coordinator
2 Years 2 Months- Drove a 30% increase in organic web traffic and digital reach by leading an end-to-end website overhaul on Wix, restructuring information architecture, optimizing mobile-first responsiveness, and implementing targeted on-page SEO schemas.
- Streamlined visitor pathways for cultural programs and community events by collaborating with executive leadership to create intuitive site navigation, branded visual collateral, and clear visitor action funnels.
- Managed platform performance and visual governance across 100+ digital assets, administering centralized CMS, standardizing media libraries, and conducting cross-browser usability checks to ensure seamless program discovery.
Education
B.S. - Web and Digital Design
- Emerging Tech Talent Scholarship Recipient
- Alpha Sigma Lambda Honor Society Inductee
- All 8 Semesters - Dean's List
- 3.78 GPA
A.A. - Business Administration
Skills
Information architecture
Conversion rate optimization
Responsive design
UX research
Semantic HTML5
JavaScript basics
GitHub fundamentals
User testing
Mobile-first design
WCAG compliance
Ecommerce platforms & web tech: Shopify
WordPress
Wix
Squarespace
CSS3
Visual Studio Code
AI-assisted design
Personal Information
Title: UX/UI DESIGNER & WEB STRATEGIST | UX, CRO, & Web Architecture
Certification
- Google UX Design Professional Certificate
- Google Project Management Professional Certificate
- Google AI Essentials Professional Certificate
- Google Digital Marketing & E-Commerce Certificate
- W3C Introduction to Web Accessibility Certificate (WC3x)
SELECTED DESIGN PROJECTS & SHIPPED CASE STUDIES
- Le Fleur Responsive E-Commerce & Brand Design System, Lead Product Designer, Architected a responsive, mobile-first e-commerce web platform and comprehensive Figma design system, structuring modular component libraries, color/typography token hierarchies, and interactive UI states., Streamlined developer handoff by documenting spacing scales, interaction states, and accessibility specs (WCAG 2.1 AA), eliminating implementation friction and ensuring pixel-perfect fidelity.
- Fairfield Parks & Recreation Civic Utility Application, UI/UX Designer & Prototyper, Designed high-fidelity, multi-platform interactive prototypes accounting for complex registration flows, facility booking states, and edge cases validated through usability evaluations., Developed structured wireframes and user journey maps, aligning interface specifications to technical delivery constraints across mobile and tablet viewports.
Timeline
UX & Digital Strategy Consultant
Hu-X
07.2026 - 10.2026
Account Executive & Digital Strategy Lead
18th Force Support Squadron
02.2020 - 01.2022
Executive Assistant & Web Coordinator
Multicultural Center of the South
08.2017 - 10.2019
University of Maryland Global Campus
B.S. from Web and Digital Design
University of Maryland Global Campus
A.A. from Business Administration