Jagoda Porada
Alameda,USA
Summary
Experienced strategist and experiential marketing professional with a strong background in turning data, cultural insight, and human behavior into clear, effective brand experiences. Skilled at building trusted client relationships, leading collaborative workshops, and translating research into simple, actionable plans for creative teams. Known for creating audience-first strategies that connect digital, physical, and social touchpoints into one cohesive story. Comfortable working across teams, guiding creative development, and presenting ideas to stakeholders with clarity and confidence. Passionate about shaping meaningful brand experiences, staying ahead of industry trends, and constantly improving strategic thinking and process.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Director, Business Development
EDGE By Pinnacle Live- Agency
2025 - Current
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Built strong relationships with clients and team members to make sure our strategy supported both the creative work and the business goals.
- Led workshops and brainstorming sessions to understand what audiences want and where the brand has room to grow
- Created simple, audience-focused plans that connected all brand touchpoints — digital, in-person, social, and mobile — into one consistent experience.
- Kept up with new trends and technology to help shape fresh, innovative ideas for future projects.
- Increased client base by developing and implementing effective business development strategies
Venue Director
Pinnacle Live
03.2023 - Current
- Effectively managing a sales and operations team to meet a selected location’s production and revenue growth targets.
- Execute world-class service through fostering and preserving connections with patrons, staff at the venue, and numerous Encore supporting divisions exceeding the expectations and needs of internal and external customers.
- Keep the sales team responsible for consistently maintaining a stable channel to meet predetermined revenue targets.
- Utilize all internal resources available to help with the planning process for renewing current business, including identifying the significant challenges and decision-makers that will impact the contract renewal.
- Deliver Objectives by managing an effective and profitable operation to maximize company revenue and profitability while utilizing budgetary control techniques per the company’s standard operating procedures.
- Oversee daily floor operations, such as scheduling and equipment setups, operations, and strikes, with the assistance of the operations team and in accordance with brand standards ensuring high-quality management operations.
- Uphold the facility standards and the Employee Guide's principles to ensure that the team presents a sophisticated and experienced image towards clients, fellow associates and executives.
- Recognize the working conditions for teams of union and non-union labor, and share them with all involved parties.
- Key Accomplishment:
- Effectively and repeatedly demonstrated excellent knowledge and competence with audio, video, mixing, and audio design and stayed up to date with the most recent AV technologies.
Senior Director of Event Technology
Encore Global
09.2019 - 03.2023
- Played an integral role in delivering exceptional event services as per their outlined requirements in association with the operations team.
- Performed with consistent accuracy in maintaining an up-to-date database of existing and potential clients in EOS and Envision.
- Strictly adhered to rigid specifications in drafting and presenting accurate sales reports to senior management on weekly basis.
- Displayed professional expertise in liaising with customers to negotiate and quote prices and terms for the required services.
- Key Accomplishments:
- Developed successful administrative strategies and generated over $1M in revenue for the company on a quarterly basis.
International Production Manager
Whippoor Will Arts
10.2017 - 12.2019
- Demonstrated personal effectiveness in managing offer initiation, production logistics, promotions, and settlements for organizing tour dates.
- Cultivated and maintained strong client relationships, translating their visions into impactful live event experiences while ensuring alignment with brand messaging and objectives.
- Oversaw project timelines, budgets, and resources, delivering events on time and within scope while maintaining high standards of quality and creativity.
- Managed relationships with partners, vendors, and subcontractors, providing strategic guidance on resource allocation and implementation across live projects.
- Developed and refined production processes, including documentation and enforcement of best practices, while training teams on production management software.
- Created and maintained technical run-of-show documents, ensuring synchronization of all production aspects for seamless execution.
- Key Accomplishments:
- Delivered technical and sales support, generating over $280K in revenue in first quarter.
Senior Production Manager
Seattle Center
08.2014 - 10.2017
- Utilized a variety of analytical qualities in determining customer preferences and behaviors to be applied to current market trends and historical data to establish and regulate the execution of highly effective promotional campaigns to achieve bottom-line results.
- Collaborated closely with internal teams, including Technical Producers and Creative Services, to ensure a cohesive transition of vision, branding, and messaging throughout the production phase.
- Served as the primary point of contact for clients during the production stage, delivering strategic solutions and exceeding expectations amid real-time developments.
- Developed and managed comprehensive budgets for live event productions, negotiating with vendors to secure cost-effective solutions without compromising quality.
- Regularly reported on the agency’s financial health during production, analyzing metrics such as employee utilization, cost savings, and year-over-year performance trends.
- Key Accomplishments:
- Developed and managed budgets for multiple live event productions, negotiating with vendors to secure cost-effective solutions while maintaining high-quality standards and reducing overall costs by 84%.
Education
Associate in Applied Arts & Sciences (AAAS) - Technology Management
Shoreline Music College
Seattle, WA06.2019
Bachelor of Science - New Media & Marketing
University of Warsaw
Szczecin, PL05.2017
Skills
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Salesforce, CRM, HubSpot, AutoCAD
Certification
- Marketing Strategy Professional Certification | Harvard Business School
- Fundamentals of Digital Marketing | University of Washington
LANGUAGES
Polish (Native), English (Fluent), German (Semi-Fluent)
CORE EXPERTISE
Project Management | Production Process Development | Technical Coordination | Budget Management | Business Development | Team Management | Strategic Planning | Vendor and Partner Management | Customer Service | Business Operations | Creative Oversight | Office Management | Database Management | Stake Holder Engagement | Customer Service
Timeline
Venue Director
Pinnacle Live
03.2023 - Current
Senior Director of Event Technology
Encore Global
09.2019 - 03.2023
International Production Manager
Whippoor Will Arts
10.2017 - 12.2019
Senior Production Manager
Seattle Center
08.2014 - 10.2017
Associate in Applied Arts & Sciences (AAAS) - Technology Management
Shoreline Music College
Director, Business Development
EDGE By Pinnacle Live- Agency
2025 - Current
Bachelor of Science - New Media & Marketing
University of Warsaw