Jaime Hernandez
9105 Broadway Ave. Bakersfield,CA
Summary
Dynamic Marketing and Communications Manager with a proven track record at Adventist Health, driving impactful integrated marketing strategies and enhancing community engagement. Expert in crisis communications and project management, successfully launched initiatives that improved brand visibility and patient satisfaction. Bilingual and skilled in stakeholder collaboration, fostering strong relationships across diverse audiences.
Overview
16
16
years of professional experience
Work History
Marketing and Communications Manager
Adventist Health
Kern County, CA
05.2016 - Current
- Drive integrated marketing strategies to support brand awareness and service line growth across regional locations.
- Manage internal and external communications, including crisis messaging, digital outreach, and executive alignment.
- Lead development and execution of multi-platform campaigns, enhancing patient satisfaction and community reach.
- Partner with HR on recruitment campaigns and employee recognition programs.
- Key Skills: Marketing Strategy, Change Communications, Digital Marketing, Brand Management, Crisis Communications, Community Outreach, Internal Communications, Project Management, Social Media Marketing
Marketing & Community Relations Manager
Delano Regional Medical Center
Delano, CA
05.2016 - 01.2020
- Oversaw all marketing, advertising, and public relations activities, improving hospital visibility and community perception.
- Launched and operated a weekly Farmers Market addressing food disparities—serving over 500 families.
- Collaborated with city leaders and nonprofits to develop health equity programs tailored to underserved populations.
- Key Skills: Event Management, Community Engagement, Marketing Campaigns, Health Equity Initiatives, Stakeholder Collaboration, Recruitment Advertising
Account Representative – Revenue Cycle / Collections
Dignity Health – Bakersfield Memorial Hospital
Bakersfield, CA
08.2013 - 05.2016
- Managed insurance billing and collections while supporting compliance with healthcare finance regulations.
- Coordinated hospital events and internal initiatives to improve patient and employee experiences.
- Developed strong patient-provider relationships to streamline issue resolution.
- Key Skills: Revenue Cycle Management, Patient Relations, Medical Billing, Event Planning, HIPAA Compliance, Collections, Insurance Follow-Up
Medical Representative
Apria Healthcare
Bakersfield, CA
01.2010 - 08.2013
- Delivered patient education and support for home healthcare equipment, ensuring satisfaction and compliance.
- Acted as a liaison between patients, providers, and insurance representatives.
- Key Skills: Patient Satisfaction, Customer Service, Medical Equipment Coordination, Insurance Liaison, Healthcare Services
Education
Some College (No Degree) - Communications
Bakersfield College
Bakersfield, CASkills
- Strategic Marketing, Brand & Campaign Development
- Community & Media Relations
- Crisis & Change Communications
- Internal Engagement & Recognition
- Project & Program Management
- Healthcare Industry Knowledge
- Recruitment & Advertising Strategy
- Bilingual (Spanish)
- Event management
- Community engagement
- Project management
- Stakeholder collaboration
- Media relations
- Press releases
- Vendor management
- Customer engagement
- Microsoft sharepoint
Languages
Spanish
Professional
References
References available upon request.
Work Type
Full TimeWork Location
RemoteTimeline
Marketing and Communications Manager
Adventist Health
05.2016 - Current
Marketing & Community Relations Manager
Delano Regional Medical Center
05.2016 - 01.2020
Account Representative – Revenue Cycle / Collections
Dignity Health – Bakersfield Memorial Hospital
08.2013 - 05.2016
Medical Representative
Apria Healthcare
01.2010 - 08.2013
Some College (No Degree) - Communications
Bakersfield College
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