Jaime Severino
Needham,MA
Summary
Sales trainer and enablement leader with extensive clinical CT imaging expertise and a solid background in digital commerce and product marketing. Successfully led comprehensive product education initiatives for diverse sectors, ensuring effective training for both end users and internal teams. Recognized for simplifying complex technical systems into actionable training materials, fostering collaboration with IT, marketing, and sales teams to enhance adoption and performance.
Overview
15
15
years of professional experience
Work History
CT Technologist
Multi
Multi, Multi
08.2022 - Current
- Collaborated with radiologists and healthcare teams to discuss imaging findings and improve patient outcomes.
- Implemented best practices for patient positioning to enhance image quality and diagnostic accuracy.
- Operated multi-slice scanner for a variety of complex examinations such as cardiac, vascular, trauma, neurology, abdomen, pelvis, head, neck and orthopedics.
- Demonstrated effective communication skills when interacting with patients, families and healthcare team members throughout the imaging process.
- Conducted post-processing of images using various software applications.
Co-Owner and Creative Director
Rock Ridge Partners
Hiddenite, USA
04.2015 - 01.2020
- Created YouTube channel that grew to over 300k subscribers in 4 years
- Written and produced over 350 DIY and Educational videos with over 75k watch time minutes per month and evergreen videos
- Created and grew Instagram page to over 10k followers in 2 years
- Partnered with over 35 leading brands such as SkillShare, SquareSpace, and Ariat International for sponsored videos
eCommerce and Internet Marketing Manager
Electrolux
Charlotte, USA
04.2014 - 02.2015
- Increased efficiency of product listings by creating, organizing, and maintaining PIM database for over 2k after-market products
- Orchestrated the photography of over 2,500 after-market products for distributing to resellers to increase visual appeal
- Assisted with the design and creation of a multi-faceted B2C website to sell aftermarket consumer products direct to consumers
- Created and maintained over 250 aftermarket products on Amazon, increasing post-consumer sales by over $500k per month
- Multinational home appliance manufacturer - ELUX
Internet Marketing Manager
NSi Industries and TORK
Huntersville, USA
03.2013 - 04.2014
- Established and managed digital marketing program including unifying overall branded look through various departments
- Identified and eliminated over $52k in trade advertising that had poor ROI
- Facilitated the redesign of all ads and emails which won multiple awards through major industry publications
- Wrote, produced and marketed over 50 commercial product videos and managed analytics on YouTube
- B2B Electrical and Commercial Timer Manufacturer
eCommerce and Marketing Manager
Global Electrical Supply/NSi Industries
Davidson, USA
05.2011 - 04.2013
- Built ecommerce website from ground up - personally doing all SEO, marketing, content management, pricing, order entry and customer service
- Created and managed over 3,200 product listings that ranked in top Google searches
- 111% YOY continuous revenue growth over 3 years at average 67% margin with minimal budget and staff
- Implemented and grew Amazon store via FBA, MWS and merchant sold products which led to $207k Amazon Supply contract
- Developed plan to sell buybacks and discontinued product which recouped over $80k in what would have been lost revenue
- B2C Electrical and Timer Reseller
eCommerce and Social Media Manager
NSi Industries and TORK
Huntersville, USA
03.2011 - 03.2013
- Targeted and educated over 8,500 end users with no previous exposure to products
- Updated and managed feed data on multiple industry sites which generated average monthly quotes of $603k
- Identified and eliminated $20k trade advertising contract that had poor ROI
- Advertised on multiple trade industry sites with ROI of over 133%
- B2B Electrical and Commercial Timer Manufacturer
Education
Associate of Applied Science - Radiography
Wilkes Community College
Wilkesboro05-2023
Bachelor of Science - Biology
East Stroudsburg University
PA05-1998
MBA - Healthcare Management
West Texas A&M University
Canyon, TXMaster of Education - Curriculum and Instruction Classes
Kutztown University
PASkills
- Sales enablement and training
- Healthcare technology education
- Clinical workflow optimization
- Stakeholder and executive communication
- Curriculum development
- Go-to-market strategy support
- CRM and sales process expertise
- Adult learning principles
- Cross-functional collaboration
- Data-driven performance metrics
Timeline
CT Technologist
Multi
08.2022 - Current
Co-Owner and Creative Director
Rock Ridge Partners
04.2015 - 01.2020
eCommerce and Internet Marketing Manager
Electrolux
04.2014 - 02.2015
Internet Marketing Manager
NSi Industries and TORK
03.2013 - 04.2014
eCommerce and Marketing Manager
Global Electrical Supply/NSi Industries
05.2011 - 04.2013
eCommerce and Social Media Manager
NSi Industries and TORK
03.2011 - 03.2013
Associate of Applied Science - Radiography
Wilkes Community College
Bachelor of Science - Biology
East Stroudsburg University
MBA - Healthcare Management
West Texas A&M University
Master of Education - Curriculum and Instruction Classes
Kutztown University